What is WD-40 Company's marketing and selling?

WD-40 Company (WDFC) reported marketing and selling of $12.83M in Q4 2025.

How has WD-40 Company's marketing and selling changed year-over-year?

WD-40 Company's marketing and selling decreased by 2.3% year-over-year, from $13.13M to $12.83M.

What is the long-term trend for WD-40 Company's marketing and selling?

Over 5 years (2020 to 2025), WD-40 Company's marketing and selling has grown at a 4.9% compound annual growth rate (CAGR), from $10.79M to $13.73M.

WD-40 Company WDFC Marketing and selling

Other financials

Income statement

See full

Revenue$161.7M+10.7%

Gross profit$89.9M+12.8%

Operating income$26.3M+12.9%

Net income$20.3M-31.9%

EPS (diluted)$1.50-31.5%

Balance sheet

See full

Cash & equivalents$50.3M-5.0%

Total debt$126.2M-18.6%

Total equity$269.0M+11.1%

Total assets$473.7M+3.4%

Cash flow

See full

Operating cash flow$14.3M+79.2%

CapEx$1.8M+29.9%

Free cash flow$12.5M+89.4%

Valuation

See full

Market cap$3.06B-0.6%

Enterprise value$3.13B-1.4%

P/E38.2×+2.2×

P/S4.8×-0.2×

Profitability

See full

Gross margin55.7%+1.5pp

Operating margin16.5%+0.2pp

Net margin12.6%-1.4pp

FCF margin13.2%+2.4pp

Returns & leverage

See full

Return on equity31.3%-6.0pp

Debt / equity0.5×-0.2×

Current ratio2.8×+0.4×

Where this comes from

Reported directly by WD-40 Company in its filing.

Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.

The official record: WD-40 Company’s 10-Q, filed April 9, 2026, on SEC EDGAR. View the filing →

Ask your AI about WD-40 Company's marketing and selling.

Connect your AI assistant and see it in context, right in your chat.

Connect your AI

Claude

Questions, answered.

What is WD-40 Company's marketing and selling?: WD-40 Company (WDFC) reported marketing and selling of $12.83M in Q4 2025.
How has WD-40 Company's marketing and selling changed year-over-year?: WD-40 Company's marketing and selling decreased by 2.3% year-over-year, from $13.13M to $12.83M.
What is the long-term trend for WD-40 Company's marketing and selling?: Over 5 years (2020 to 2025), WD-40 Company's marketing and selling has grown at a 4.9% compound annual growth rate (CAGR), from $10.79M to $13.73M.