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Wendy's WEN Wendy's International — Advertising Expense

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Other financials

Income statement

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Revenue$540.6M+3.3%
Gross profit$339.6M+1.3%
Operating income$64.9M-21.9%
Net income$22.7M-42.1%
EPS (diluted)$0.12-36.8%

Balance sheet

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Cash & equivalents$362.0M-6.9%
Total debt$4.1B+1.0%
Total equity$115.6M-11.3%
Total assets$4.9B+0.1%

Cash flow

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Operating cash flow$59.4M-30.5%
CapEx$11.9M-32.8%
Free cash flow$47.5M-29.9%

Valuation

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Market cap$1.5B-35.1%
Enterprise value$5.25B-12.4%
P/E10.1×-2.0×
P/S0.7×-0.3×

Profitability

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Gross margin63.3%-1.8pp
Operating margin14.8%-1.9pp
Net margin6.8%-1.8pp
FCF margin10.1%-0.9pp

Returns & leverage

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Return on equity120.9%+30.5pp
Debt / equity35.6×+4.3×
Current ratio1.8×+0.3×

Where this comes from

Reported directly by Wendy's in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Wendy's’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Wendy's's wendy's international — advertising expense?
Wendy's (WEN) reported wendy's international — advertising expense of $0 in Q1 2026.
How has Wendy's's wendy's international — advertising expense changed year-over-year?
Wendy's's wendy's international — advertising expense decreased by 100.0% year-over-year, from $159K to $0.
What is the long-term trend for Wendy's's wendy's international — advertising expense?
Over 3 years (2022 to 2025), Wendy's's wendy's international — advertising expense has grown at a -44.4% compound annual growth rate (CAGR), from $4.14M to $713K.
What does wendy's international — advertising expense mean?
Represents the direct marketing and advertising costs borne by the company to promote the brand within the international segment. This metric helps investors evaluate the company's commitment to sustaining brand equity and competitive positioning in foreign markets.