Wendy's WEN Wendy's International — Advertising Expense
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Where this comes from
Reported directly by Wendy's in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Wendy's’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 4:15 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0000030697-26-000116
(a)Includes advertising fund expense of $183 and $342 for the three and six months ended June 29, 2025, respectively, related to the Company’s funding of incremental advertising. There was no funding of incremental advertising during the three and six months ended June 28, 2026. In addition, includes other international-related advertising (deficit) surplus of $(753) and $(756) for the three and six months ended June 28, 2026, respectively, and $34 and $(1,119) for the three and six months ended June 29, 2025, respectively.
Item 1. Financial Statements.
FAQ
- What is Wendy's's wendy's international — advertising expense?
- Wendy's (WEN) reported wendy's international — advertising expense of $0 in Q2 2026.
- How has Wendy's's wendy's international — advertising expense changed year-over-year?
- Wendy's's wendy's international — advertising expense decreased by 100.0% year-over-year, from $183K to $0.
- What is the long-term trend for Wendy's's wendy's international — advertising expense?
- Over 3 years (2022 to 2025), Wendy's's wendy's international — advertising expense has grown at a -44.4% compound annual growth rate (CAGR), from $4.14M to $713K.
- What does wendy's international — advertising expense mean?
- Represents the direct marketing and advertising costs borne by the company to promote the brand within the international segment. This metric helps investors evaluate the company's commitment to sustaining brand equity and competitive positioning in foreign markets.
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