What is Wrap Technologies's advertising?

Wrap Technologies (WRAP) reported advertising of $96K in Q4 2025.

How has Wrap Technologies's advertising changed year-over-year?

Wrap Technologies's advertising decreased by 33.2% year-over-year, from $143.75K to $96K.

What does advertising mean?

This represents the total expenditures incurred for promotional activities, media placement, and brand awareness campaigns designed to drive customer acquisition and market penetration. It is a primary indicator of the company's investment in growth and its effort to maintain or expand its market position.

Wrap Technologies WRAP Advertising

Advertising at other companies

Virtuix Holdings Inc. VTIX

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Other financials

Income statement

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Revenue$1.1M+45.2%

Gross profit$691.0K+16.1%

Operating income-$4.8M-21.6%

Net income-$4.5M-4,265%

EPS (diluted)-$0.09—

Balance sheet

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Cash & equivalents$7.3M+17.7%

Total debt$459.0K-78.4%

Total equity$14.4M+462%

Total assets$16.7M-7.0%

Cash flow

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Operating cash flow-$1.2M+59.4%

CapEx$5.0K+150%

Free cash flow-$1.3M+59.3%

Valuation

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Market cap$71.9M+2.9%

Enterprise value$65.1M-3.3%

P/S14.3×-7.3×

Profitability

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Gross margin55.7%-2.9pp

Operating margin-285.6%-64.9pp

Net margin-298.6%+3,778pp

FCF margin-170.8%-24.7pp

Returns & leverage

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Return on equity-176.3%+10.5pp

Debt / equity0×-0.8×

Current ratio7.6×+6.6×

Where this comes from

Reported directly by Wrap Technologies in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Wrap Technologies’s 10-K, filed March 26, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Wrap Technologies's advertising?: Wrap Technologies (WRAP) reported advertising of $96K in Q4 2025.
How has Wrap Technologies's advertising changed year-over-year?: Wrap Technologies's advertising decreased by 33.2% year-over-year, from $143.75K to $96K.
What does advertising mean?: This represents the total expenditures incurred for promotional activities, media placement, and brand awareness campaigns designed to drive customer acquisition and market penetration. It is a primary indicator of the company's investment in growth and its effort to maintain or expand its market position.