Wrap Technologies WRAP Advertising costs
Advertising costs at other companies
Other financials
Where this comes from
Reported directly by Wrap Technologies in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Wrap Technologies’s 10-K, filed March 26, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Wrap Technologies's advertising costs?
- Wrap Technologies (WRAP) reported advertising costs of $96K in Q4 2025.
- How has Wrap Technologies's advertising costs changed year-over-year?
- Wrap Technologies's advertising costs decreased by 33.2% year-over-year, from $143.75K to $96K.
- What does advertising costs mean?
- The total costs incurred for promotional activities aimed at increasing brand awareness and driving customer acquisition. This expense reflects the company's investment in marketing communications and media placement. Monitoring this helps evaluate the efficiency of the company's customer acquisition strategy relative to revenue growth.