Business Segments · Sales & Marketing
PEO Services — Sales & Marketing
Automatic Data Processing, Inc. PEO Services — Sales & Marketing increased by 5.1% to $109.50M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 16.5%, from $94.00M to $109.50M. Over 2 years (FY 2023 to FY 2025), PEO Services — Sales & Marketing shows an upward trend with a 8.6% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ3 2022
Last reportedQ4 2025
Rolls up toSales & Marketing
How to read this metric
An increase relative to revenue may suggest rising customer acquisition costs or aggressive growth efforts, while a decrease might indicate improved efficiency or reduced investment.
Detailed definition
These are the costs incurred to acquire new clients and retain existing ones within the PEO segment, including sales com...
Peer comparison
Comparable to sales and marketing expense line items in business process outsourcing (BPO) or professional services firms.
Metric ID:
adp_segment_peo_selling_and_marketingHistorical Data
15 periods
| Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $76.85M | $76.85M | $76.85M | $76.85M | $82.63M | $82.63M | $82.63M | $82.63M | $81.10M | $91.10M | $94.00M | $96.60M | $91.20M | $104.20M | $109.50M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +7.5% | +0.0% | +0.0% | +0.0% | -1.8% | +12.3% | +3.2% | +2.8% | -5.6% | +14.3% | +5.1% |
| YoY Change | — | — | — | — | +7.5% | +7.5% | +7.5% | +7.5% | -1.8% | +10.3% | +13.8% | +16.9% | +12.5% | +14.4% | +16.5% |
Range$76.85M – $109.50M
CAGR+10.6%
Avg YoY Growth+10.2%
Median YoY Growth+10.3%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is Automatic Data Processing, Inc.'s peo services — sales & marketing?
- Automatic Data Processing, Inc. (ADP) reported peo services — sales & marketing of $109.50M in Q1 2026.
- How has Automatic Data Processing, Inc.'s peo services — sales & marketing changed year-over-year?
- Automatic Data Processing, Inc.'s peo services — sales & marketing increased by 16.5% year-over-year, from $94.00M to $109.50M.
- What is the long-term trend for Automatic Data Processing, Inc.'s peo services — sales & marketing?
- Over 2 years (2023 to 2025), Automatic Data Processing, Inc.'s peo services — sales & marketing has grown at a 8.6% compound annual growth rate (CAGR), from $307.40M to $362.80M.
- What does peo services — sales & marketing mean?
- Total expenses related to sales and marketing activities for the PEO segment.