Goodwill
Applovin Corporation Goodwill decreased by 1.1% to $1.52B in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 7.1%, from $1.64B to $1.52B. Over 5 years (FY 2020 to FY 2025), Goodwill shows an upward trend with a 43.9% CAGR.
Analysis
How to read this metric
A significant increase indicates recent M&A activity, while a sudden decrease typically signals an impairment charge due to underperforming acquisitions.
Detailed definition
Goodwill represents the premium paid over the fair market value of net identifiable assets during an acquisition. It ref...
Peer comparison
Standard metric for companies that grow through acquisition; comparable across all industries.
goodwillHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.02B | $997.66M | $966.43M | $1.58B | $1.82B | $1.76B | $1.82B | $1.83B | $1.83B | $1.81B | $1.50B | $1.83B | $1.82B | $1.85B | $1.46B | $1.64B | $1.54B | $1.54B | $1.54B | $1.52B |
| QoQ Change | — | -1.8% | -3.1% | +64.0% | +14.8% | -3.1% | +3.4% | +0.5% | -0.2% | -0.9% | -17.4% | +22.0% | -0.3% | +1.7% | -21.3% | +12.5% | -6.1% | +0.1% | -0.1% | -1.1% |
| YoY Change | — | — | — | — | +79.0% | +76.7% | +88.7% | +15.7% | +0.6% | +2.9% | -17.9% | -0.4% | -0.5% | +2.1% | -2.6% | -10.3% | -15.5% | -16.8% | +5.6% | -7.1% |
Business Segments
| Segment | Q2 '22 | Q3 '22 | Q4 '23 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 |
|---|---|---|---|---|---|---|---|
| Advertising | — | — | $1.50B | — | — | $1.46B | $1.48B |
| Software Platform Revenue | $1.50B | $1.50B | — | $1.48B | $1.51B | — | — |
| Total | $1.82B | $1.76B | $1.50B | $1.82B | $1.85B | $1.46B | $1.64B |
Advertising, Software Platform Revenue were previously reported and have since been discontinued or reclassified. Only currently active segments are shown in the chart.
Goodwill at Other Companies
Frequently Asked Questions
- What is Applovin Corporation's goodwill?
- Applovin Corporation (APP) reported goodwill of $1.52B in Q1 2026.
- How has Applovin Corporation's goodwill changed year-over-year?
- Applovin Corporation's goodwill decreased by 7.1% year-over-year, from $1.64B to $1.52B.
- What is the long-term trend for Applovin Corporation's goodwill?
- Over 5 years (2020 to 2025), Applovin Corporation's goodwill has grown at a 43.9% compound annual growth rate (CAGR), from $249.77M to $1.54B.
- What does goodwill mean?
- The excess price paid for an acquisition over the fair value of its net assets.