What is Capital One Financial's credit card marketing expense?

Capital One Financial (COF) reported credit card marketing expense of $1.30B in Q1 2026.

How has Capital One Financial's credit card marketing expense changed year-over-year?

Capital One Financial's credit card marketing expense increased by 30.0% year-over-year, from $1.00B to $1.30B.

Credit card marketing expense

Capital One Financial Credit card marketing expense increased by 8.3% to $1.30B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 30.0%, from $1.00B to $1.30B.

Analysis

StatementIncome Statement

SectionOther

First reportedQ1 2024

Last reportedQ1 2026May 7, 2026

Metric ID: other_credit_card_marketing_expense

Historical Data

7 periods

	Q1 '24	Q2 '24	Q3 '24	Q1 '25	Q2 '25	Q3 '25	Q1 '26
Value	$884.00M	$907.00M	$964.00M	$1.00B	$1.10B	$1.20B	$1.30B
QoQ Change	—	+2.6%	+6.3%	+3.7%	+10.0%	+9.1%	+8.3%
YoY Change	—	—	—	+13.1%	+21.3%	+24.5%	+30.0%

Range$884.00M – $1.30B

CAGR+29.3%

Avg YoY Growth+22.2%

Median YoY Growth+22.9%

Current Streak6+ quarters growth

Frequently Asked Questions

What is Capital One Financial's credit card marketing expense?: Capital One Financial (COF) reported credit card marketing expense of $1.30B in Q1 2026.
How has Capital One Financial's credit card marketing expense changed year-over-year?: Capital One Financial's credit card marketing expense increased by 30.0% year-over-year, from $1.00B to $1.30B.