Operating Expenses
Sales & Marketing
Cisco Systems, Inc. Sales & Marketing decreased by 0.9% to $2.86B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 4.8%, from $2.72B to $2.86B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 4.3% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ3 2026May 19, 2026
How to read this metric
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Detailed definition
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Peer comparison
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
Metric ID:
selling_and_marketingHistorical Data
21 periods
| Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.32B | $2.45B | $2.26B | $2.27B | $2.21B | $2.35B | $2.39B | $2.38B | $2.53B | $2.58B | $2.51B | $2.46B | $2.56B | $2.84B | $2.75B | $2.67B | $2.72B | $2.82B | $2.87B | $2.88B | $2.86B |
| QoQ Change | — | +5.7% | -7.6% | +0.2% | -2.5% | +6.3% | +1.8% | -0.3% | +6.0% | +2.1% | -2.8% | -1.9% | +4.1% | +11.0% | -3.1% | -2.9% | +1.9% | +3.5% | +1.9% | +0.3% | -0.9% |
| YoY Change | — | — | — | — | -4.7% | -4.0% | +5.7% | +5.2% | +14.4% | +9.8% | +4.8% | +3.1% | +1.3% | +10.2% | +9.8% | +8.7% | +6.4% | -0.8% | +4.3% | +7.8% | +4.8% |
Range$2.21B – $2.88B
CAGR+4.3%
Avg YoY Growth+5.1%
Median YoY Growth+5.2%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Cisco Systems, Inc.'s sales & marketing?
- Cisco Systems, Inc. (CSCO) reported sales & marketing of $2.86B in Q1 2026.
- How has Cisco Systems, Inc.'s sales & marketing changed year-over-year?
- Cisco Systems, Inc.'s sales & marketing increased by 4.8% year-over-year, from $2.72B to $2.86B.
- What is the long-term trend for Cisco Systems, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Cisco Systems, Inc.'s sales & marketing has grown at a 4.3% compound annual growth rate (CAGR), from $9.26B to $10.97B.
- What does sales & marketing mean?
- The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.