Operating Expenses
Sales & Marketing
Delta Air Lines Sales & Marketing decreased by 4.1% to $590.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 6.9%, from $552.00M to $590.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 27.1% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $222.00M | $308.00M | $313.00M | $312.00M | $526.00M | $546.00M | $507.00M | $500.00M | $651.00M | $618.00M | $565.00M | $550.00M | $672.00M | $643.00M | $620.00M | $552.00M | $673.00M | $645.00M | $615.00M | $590.00M |
| QoQ Change | — | +38.7% | +1.6% | -0.3% | +68.6% | +3.8% | -7.1% | -1.4% | +30.2% | -5.1% | -8.6% | -2.7% | +22.2% | -4.3% | -3.6% | -11.0% | +21.9% | -4.2% | -4.7% | -4.1% |
| YoY Change | — | — | — | — | +136.9% | +77.3% | +62.0% | +60.3% | +23.8% | +13.2% | +11.4% | +10.0% | +3.2% | +4.0% | +9.7% | +0.4% | +0.1% | +0.3% | -0.8% | +6.9% |
Range$222.00M – $673.00M
CAGR+22.8%
Avg YoY Growth+26.2%
Median YoY Growth+9.9%
Current Streak3 quarters decline
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Delta Air Lines's sales & marketing?
- Delta Air Lines (DAL) reported sales & marketing of $590.00M in Q1 2026.
- How has Delta Air Lines's sales & marketing changed year-over-year?
- Delta Air Lines's sales & marketing increased by 6.9% year-over-year, from $552.00M to $590.00M.
- What is the long-term trend for Delta Air Lines's sales & marketing?
- Over 4 years (2021 to 2025), Delta Air Lines's sales & marketing has grown at a 27.1% compound annual growth rate (CAGR), from $953.00M to $2.49B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.