Seasonal — Revenue
Dollar General Seasonal — Revenue increased by 21.6% to $1.21B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 8.2%, from $1.11B to $1.21B. Over 4 years (FY 2021 to FY 2025), Seasonal — Revenue shows relatively stable performance with a 0.9% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase suggests strong consumer demand for discretionary seasonal items and effective merchandising, while a decrease may indicate shifting consumer priorities toward essential goods or reduced foot traffic during key holiday periods.
Detailed definition
This metric represents the total net sales generated specifically from the Seasonal product category, excluding any sale...
Peer comparison
Peers in the discount retail sector often report similar discretionary revenue streams, though categorization may vary based on how companies define seasonal versus core home or general merchandise segments.
dg_segment_seasonal_revenue_from_contract_with_customer_excluding_assessed_taxHistorical Data
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.05B | $1.09B | $913.87M | $1.13B | $961.38M | $1.09B | $942.83M | $1.19B | $962.68M | $1.08B | $940.63M | $1.10B | $963.51M | $1.05B | $940.23M | $1.11B | $1.02B | $1.11B | $992.23M | $1.21B |
| QoQ Change | — | +3.8% | -16.2% | +23.4% | -14.7% | +13.1% | -13.3% | +26.4% | -19.2% | +11.8% | -12.6% | +17.4% | -12.8% | +9.5% | -10.9% | +18.6% | -8.2% | +8.1% | -10.3% | +21.6% |
| YoY Change | — | — | — | — | -8.5% | -0.3% | +3.2% | +5.7% | +0.1% | -1.0% | -0.2% | -7.3% | +0.1% | -2.0% | -0.0% | +1.0% | +6.2% | +4.9% | +5.5% | +8.2% |
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Frequently Asked Questions
- What is Dollar General's seasonal — revenue?
- Dollar General (DG) reported seasonal — revenue of $1.21B in Q4 2025.
- How has Dollar General's seasonal — revenue changed year-over-year?
- Dollar General's seasonal — revenue increased by 8.2% year-over-year, from $1.11B to $1.21B.
- What is the long-term trend for Dollar General's seasonal — revenue?
- Over 4 years (2021 to 2025), Dollar General's seasonal — revenue has grown at a 0.9% compound annual growth rate (CAGR), from $4.18B to $4.33B.
- What does seasonal — revenue mean?
- The total revenue earned from the sale of seasonal and holiday-related merchandise, excluding collected sales taxes.