Dollar General
Dollar General is a leading discount retailer in the United States that provides a broad assortment of everyday household needs and general merchandise. The company operates a high-density network of small-box stores primarily located in rural and underserved markets, emphasizing a value proposition of convenience and low price points. Its core strategy focuses on serving low-to-fixed income households through a mix of national brands and high-value private labels.
Financials
Based on Q1 2026 · FQ4 FY2026 filing
Revenue
View metricGross Profit
View metricNet Income
View metricOperating Cash Flow
View metricFree Cash Flow
View metricEPS (Diluted)
View metricBusiness Segments
Consumables
primaryThe company's largest product category, consisting of essential everyday items with high purchase frequency. This segment includes household paper products, packaged and perishable foods, health and beauty aids, and tobacco.
Clover Valley, national brand paper towels, bath tissue, milk, eggs, pet food, over-the-counter medicines
Low-income households, Fixed-income households, Rural consumers, Value-conscious shoppers
Seasonal
majorMerchandise tied to specific holidays and lifestyle activities, typically offering higher gross profit margins than consumables. This category includes toys, electronics, and gardening supplies.
holiday items, toys, batteries, greeting cards, prepaid phones, gardening supplies
Holiday shoppers, Budget-conscious families, Rural consumers
Home Products
moderateGeneral merchandise for the household, including kitchenware and home decor. This segment focuses on providing affordable functional items for the home.
trueliving, cookware, small appliances, light bulbs, storage containers, bed and bath soft goods
Homeowners, Renters, Budget-conscious decorators
Apparel
minorBasic clothing and accessories for all age groups, focusing on essential wear rather than fashion-forward items. This category includes infant wear and basic undergarments.
socks, underwear, disposable diapers, shoes, infant clothing
Families, Parents of infants, Value-conscious shoppers
Segment Financials
Consumables — Revenue
View metricRetail Stores Single Reportable — Segment Reporting Other Item Amount
View metricHome Products — Revenue
View metricSeasonal — Revenue
View metricApparel — Revenue
View metricRetail Stores Single Reportable — Cost Of Goods Sold Excluding Shrink
View metricBusiness Overview
Competitive Position
The largest discount retailer in the U.S. by store count, maintaining a dominant presence in rural areas where approximately 75% of the U.S. population lives within five miles of a location.
Geographies
United States, Mexico
Customer Segments
Low-income households, Fixed-income households, Rural populations
Upstream Dependencies
National brand manufacturers, Private label suppliers, Global logistics and shipping providers, Agricultural and raw material producers
Downstream Customers
Individual retail consumers, SNAP and government assistance recipients
Competitors & Partners
Competitors
Casey's General Stores
CASY
Competitor in small-town retail for grocery and general merchandise.
Dollar Tree
DLTR
Direct competitor in the fixed-price and discount retail space.
Target
TGT
Mass merchant competitor.
CVS Health
CVS
Drug store competitor.
Walmart
WMT
Mass merchant and primary competitor in grocery and general merchandise.
Amazon
AMZN
Online retail competitor.
Subsidiaries
pOpshelf
A unique small-box retail concept focusing primarily on non-consumable items.
Mi Súper Dollar General
The company's retail store format operating in Mexico.
Dollar General FAQ
Common questions about Dollar General
Dollar General is a leading discount retailer in the United States that provides a broad assortment of everyday household needs and general merchandise. The company operates a high-density network of small-box stores primarily located in rural and underserved markets, emphasizing a value proposition of convenience and low price points. Its core strategy focuses on serving low-to-fixed income households through a mix of national brands and high-value private labels.
Dollar General (DG) has a market capitalization of $23.4B and trades on NYSE.
Dollar General generated $42.7B in trailing twelve-month revenue with net income of $1.5B, representing a net margin of 3.5%. Gross margin stands at 30.7%, with free cash flow of $2.4B. These figures are based on the Q1 2026 filing.
Dollar General's key competitors include Casey's General Stores Inc, Family Dollar, Church & Dwight Co., Inc., and others. These companies compete in similar markets and product categories.
Dollar General has approximately 170,000 employees.