An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
selling_and_marketing| Segment | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|
| Self-Storage Operations | $15.15M | $18.90M | $19.60M | $16.57M | $15.76M |
| Total | — | — | — | — | — |