Operating Expenses
Sales & Marketing
General Mills Sales & Marketing remained flat by 0.0% to $211.88M in Q1 2025 compared to the prior quarter. Year-over-year, this metric grew by 2.8%, from $206.15M to $211.88M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 3.6% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2021
Last reportedQ4 2025Jun 26, 2025
How to read this metric
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Detailed definition
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Peer comparison
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
Metric ID:
selling_and_marketingHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $736.30M | $690.10M | $810.00M | $824.60M | $847.50M |
| YoY Change | — | -6.3% | +17.4% | +1.8% | +2.8% |
Range$690.10M – $847.50M
CAGR+3.6%
Avg YoY Growth+3.9%
Median YoY Growth+2.3%
Current Streak3 years growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is General Mills's sales & marketing?
- General Mills (GIS) reported sales & marketing of $211.88M in Q1 2025.
- How has General Mills's sales & marketing changed year-over-year?
- General Mills's sales & marketing increased by 2.8% year-over-year, from $206.15M to $211.88M.
- What is the long-term trend for General Mills's sales & marketing?
- Over 4 years (2021 to 2025), General Mills's sales & marketing has grown at a 3.6% compound annual growth rate (CAGR), from $736.30M to $847.50M.
- What does sales & marketing mean?
- The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.