Non-Current Liabilities
Marketing and selling
HP Marketing and selling decreased by 5.7% to $2.93B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.9%, from $2.90B to $2.93B. Over 5 years (FY 2020 to FY 2025), Marketing and selling shows relatively stable performance with a -0.5% CAGR.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Liabilities
First reportedQ4 2025
Last reportedQ1 2026
Metric ID:
non_current_liabilities_accrued_marketing_costs_currentHistorical Data
20 periods
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $3.34B | $3.10B | $3.18B | $3.19B | $3.22B | $2.87B | $2.98B | $3.02B | $2.91B | $3.03B | $3.05B | $2.92B | $3.06B | $2.95B | $3.06B | $2.90B | $2.83B | $2.86B | $3.10B | $2.93B |
| QoQ Change | — | -7.2% | +2.5% | +0.3% | +1.1% | -10.9% | +3.9% | +1.3% | -3.6% | +4.1% | +0.7% | -4.4% | +4.7% | -3.4% | +3.6% | -5.2% | -2.6% | +1.1% | +8.6% | -5.7% |
| YoY Change | — | — | — | — | -3.6% | -7.4% | -6.1% | -5.2% | -9.6% | +5.5% | +2.3% | -3.4% | +4.9% | -2.5% | +0.2% | -0.7% | -7.6% | -3.3% | +1.4% | +0.9% |
Range$2.83B – $3.34B
CAGR-2.8%
Avg YoY Growth-2.1%
Median YoY Growth-2.9%
Marketing and selling at Other Companies
Frequently Asked Questions
- What is HP's marketing and selling?
- HP (HPQ) reported marketing and selling of $2.93B in Q4 2025.
- How has HP's marketing and selling changed year-over-year?
- HP's marketing and selling increased by 0.9% year-over-year, from $2.90B to $2.93B.
- What is the long-term trend for HP's marketing and selling?
- Over 5 years (2020 to 2025), HP's marketing and selling has grown at a -0.5% compound annual growth rate (CAGR), from $3.19B to $3.10B.