Rewards costs and partner payments — Card income
JPMorgan Chase Rewards costs and partner payments — Card income increased by 6.1% to -$7.48B in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 10.3%, from -$6.79B to -$7.48B. Over 4 years (FY 2021 to FY 2025), Rewards costs and partner payments — Card income shows a downward trend with a 13.6% CAGR. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
How to read this metric
An increase in these costs typically reflects higher cardholder spending volume or more aggressive customer acquisition strategies, while a decrease may indicate lower engagement or a shift in reward program structure. Sustained growth in these costs should ideally be offset by higher interchange and interest income to maintain healthy margins.
Detailed definition
This metric represents the direct expenses incurred by a financial institution related to credit card loyalty programs,...
Peer comparison
Peer financial institutions report these as marketing or operating expenses under credit card segments, often categorized as 'rewards expense' or 'marketing and promotion' within the consumer banking division.
jpm_segment_reward_costs_and_partner_payments_card_incomeHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | -$4.28B | -$4.86B | -$5.19B | -$4.87B | -$5.64B | -$5.75B | -$5.90B | -$5.51B | -$6.39B | -$6.28B | -$6.42B | -$6.17B | -$6.79B | -$6.83B | -$6.99B | -$6.79B | -$7.35B | -$7.61B | -$7.97B | -$7.48B |
| QoQ Change | — | -13.5% | -6.8% | +6.2% | -15.8% | -1.9% | -2.7% | +6.7% | -16.0% | +1.7% | -2.1% | +3.8% | -10.0% | -0.6% | -2.3% | +2.9% | -8.3% | -3.6% | -4.7% | +6.1% |
| YoY Change | — | — | — | — | -31.7% | -18.3% | -13.7% | -13.1% | -13.3% | -9.3% | -8.7% | -12.0% | -6.2% | -8.8% | -8.9% | -9.9% | -8.3% | -11.4% | -14.0% | -10.3% |
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Frequently Asked Questions
- What is JPMorgan Chase's rewards costs and partner payments — card income?
- JPMorgan Chase (JPM) reported rewards costs and partner payments — card income of -$7.48B in Q1 2026.
- How has JPMorgan Chase's rewards costs and partner payments — card income changed year-over-year?
- JPMorgan Chase's rewards costs and partner payments — card income decreased by 10.3% year-over-year, from -$6.79B to -$7.48B.
- What is the long-term trend for JPMorgan Chase's rewards costs and partner payments — card income?
- Over 4 years (2021 to 2025), JPMorgan Chase's rewards costs and partner payments — card income has grown at a 13.6% compound annual growth rate (CAGR), from -$17.87B to -$29.72B.
- What does rewards costs and partner payments — card income mean?
- The total costs associated with credit card rewards programs and payments to co-brand partners.