What is The Kraft Heinz Company's accrued marketing and advertising expenses?

The Kraft Heinz Company (KHC) reported accrued marketing and advertising expenses of $936.00M in Q1 2026.

How has The Kraft Heinz Company's accrued marketing and advertising expenses changed year-over-year?

The Kraft Heinz Company's accrued marketing and advertising expenses increased by 34.9% year-over-year, from $694.00M to $936.00M.

What is the long-term trend for The Kraft Heinz Company's accrued marketing and advertising expenses?

Over 5 years (2020 to 2025), The Kraft Heinz Company's accrued marketing and advertising expenses has grown at a -3.3% compound annual growth rate (CAGR), from $946.00M to $801.00M.

What does accrued marketing and advertising expenses mean?

Money owed to vendors for marketing and advertising services already received.

Current Liabilities

Accrued Marketing and Advertising Expenses

The Kraft Heinz Company Accrued Marketing and Advertising Expenses increased by 16.9% to $936.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 34.9%, from $694.00M to $936.00M. Over 5 years (FY 2020 to FY 2025), Accrued Marketing and Advertising Expenses shows a downward trend with a -3.3% CAGR.

Analysis

StatementBalance Sheet Statement

SectionCurrent Liabilities

CategoryEfficiency

SignalContext dependent

VolatilityModerate

First reportedQ4 2014

Last reportedQ1 2026

How to read this metric

An increase may indicate aggressive promotional activity or a delay in vendor payments, while a decrease suggests reduced marketing spend or faster settlement of obligations.

Detailed definition

This represents the financial obligation for marketing and advertising services that have been rendered but not yet invo...

Peer comparison

Varies significantly by industry; consumer goods companies typically maintain higher balances due to continuous brand investment.

Metric ID: accrued_marketing_advertising

Historical Data

20 periods

	Q2 '21	Q3 '21	Q4 '21	Q1 '22	Q2 '22	Q3 '22	Q4 '22	Q1 '23	Q2 '23	Q3 '23	Q4 '23	Q1 '24	Q2 '24	Q3 '24	Q4 '24	Q1 '25	Q2 '25	Q3 '25	Q4 '25	Q1 '26
Value	$968.00M	$908.00M	$804.00M	$874.00M	$892.00M	$811.00M	$749.00M	$758.00M	$843.00M	$793.00M	$733.00M	$749.00M	$724.00M	$752.00M	$697.00M	$694.00M	$749.00M	$711.00M	$801.00M	$936.00M
QoQ Change	—	-6.2%	-11.5%	+8.7%	+2.1%	-9.1%	-7.6%	+1.2%	+11.2%	-5.9%	-7.6%	+2.2%	-3.3%	+3.9%	-7.3%	-0.4%	+7.9%	-5.1%	+12.7%	+16.9%
YoY Change	—	—	—	—	-7.9%	-10.7%	-6.8%	-13.3%	-5.5%	-2.2%	-2.1%	-1.2%	-14.1%	-5.2%	-4.9%	-7.3%	+3.5%	-5.5%	+14.9%	+34.9%

Range$694.00M – $968.00M

CAGR-0.7%

Avg YoY Growth-2.1%

Median YoY Growth-5.3%

Current Streak2 quarters growth

Accrued Marketing and Advertising Expenses at Other Companies

Mondelez InternationalMDLZ View metric

Frequently Asked Questions

What is The Kraft Heinz Company's accrued marketing and advertising expenses?: The Kraft Heinz Company (KHC) reported accrued marketing and advertising expenses of $936.00M in Q1 2026.
How has The Kraft Heinz Company's accrued marketing and advertising expenses changed year-over-year?: The Kraft Heinz Company's accrued marketing and advertising expenses increased by 34.9% year-over-year, from $694.00M to $936.00M.
What is the long-term trend for The Kraft Heinz Company's accrued marketing and advertising expenses?: Over 5 years (2020 to 2025), The Kraft Heinz Company's accrued marketing and advertising expenses has grown at a -3.3% compound annual growth rate (CAGR), from $946.00M to $801.00M.
What does accrued marketing and advertising expenses mean?: Money owed to vendors for marketing and advertising services already received.