Discontinued — last reported Q4 '22
Mondelez International Accrued Marketing and Advertising Expenses increased by 6.5% to $2.97B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 10.0%, from $2.70B to $2.97B. Over 5 years (FY 2020 to FY 2025), Accrued Marketing and Advertising Expenses shows an upward trend with a 5.5% CAGR.
An increase suggests higher planned or executed marketing activity, while a decrease may signal a reduction in promotional intensity.
This represents liabilities for marketing and advertising services that have been incurred but not yet invoiced or paid....
Common in consumer-facing industries; varies based on seasonal campaign cycles.
accrued_marketing_advertising| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.97B | $2.01B | $2.10B | $2.27B | $2.15B | $2.26B | $2.37B | $2.67B | $2.52B | $2.70B | $2.68B | $2.79B | $2.46B | $2.72B | $2.56B | $2.70B | $2.42B | $2.65B | $2.79B | $2.97B |
| QoQ Change | — | +2.3% | +4.2% | +8.3% | -5.3% | +5.0% | +5.0% | +12.6% | -5.5% | +7.3% | -0.8% | +4.0% | -11.8% | +10.5% | -6.0% | +5.4% | -10.2% | +9.4% | +5.2% | +6.5% |
| YoY Change | — | — | — | — | +9.4% | +12.2% | +13.0% | +17.4% | +17.2% | +19.8% | +13.2% | +4.6% | -2.3% | +0.6% | -4.7% | -3.4% | -1.6% | -2.6% | +9.0% | +10.0% |