The Kraft Heinz Company KHC Accrued Marketing and Advertising Expenses
Accrued Marketing and Advertising Expenses at other companies
Other financials
Where this comes from
Reported directly by The Kraft Heinz Company in its filing.
Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.
The official record: The Kraft Heinz Company’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is The Kraft Heinz Company's accrued marketing and advertising expenses?
- The Kraft Heinz Company (KHC) reported accrued marketing and advertising expenses of $936M in Q1 2026.
- How has The Kraft Heinz Company's accrued marketing and advertising expenses changed year-over-year?
- The Kraft Heinz Company's accrued marketing and advertising expenses increased by 34.9% year-over-year, from $694M to $936M.
- What is the long-term trend for The Kraft Heinz Company's accrued marketing and advertising expenses?
- Over 5 years (2020 to 2025), The Kraft Heinz Company's accrued marketing and advertising expenses has grown at a -3.3% compound annual growth rate (CAGR), from $946M to $801M.
- What does accrued marketing and advertising expenses mean?
- This reflects expenses incurred for marketing campaigns and advertising activities that have been recognized in the financial statements but have not yet been paid in cash. It captures the timing difference between the execution of promotional activities and the actual settlement of invoices. This metric is vital for understanding the true cost of customer acquisition and brand maintenance.