Hormel Foods HRL Accrued Marketing and Advertising Expenses
Accrued Marketing and Advertising Expenses at other companies
Other financials
Where this comes from
Reported directly by Hormel Foods in its filing.
Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.
The official record: Hormel Foods’s 10-Q, filed May 28, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Hormel Foods's accrued marketing and advertising expenses?
- Hormel Foods (HRL) reported accrued marketing and advertising expenses of $122.51M in Q1 2026.
- How has Hormel Foods's accrued marketing and advertising expenses changed year-over-year?
- Hormel Foods's accrued marketing and advertising expenses increased by 2.9% year-over-year, from $119.09M to $122.51M.
- What is the long-term trend for Hormel Foods's accrued marketing and advertising expenses?
- Over 5 years (2020 to 2025), Hormel Foods's accrued marketing and advertising expenses has grown at a 1.0% compound annual growth rate (CAGR), from $108.5M to $113.95M.
- What does accrued marketing and advertising expenses mean?
- Unpaid costs for advertising and marketing campaigns that have already been run.
- How do you interpret accrued marketing and advertising expenses?
- Higher accruals often indicate heavy promotional activity or seasonal marketing pushes, while lower levels may suggest reduced marketing investment.
- How does accrued marketing and advertising expenses compare across companies?
- Highly relevant for CPG companies; peers with similar brand portfolios will show comparable accrual patterns.