What is General Mills's accrued marketing and advertising expenses?

General Mills (GIS) reported accrued marketing and advertising expenses of $527.20M in Q1 2025.

What is the long-term trend for General Mills's accrued marketing and advertising expenses?

Over 3 years (2022 to 2025), General Mills's accrued marketing and advertising expenses has grown at a 3.6% compound annual growth rate (CAGR), from $474.40M to $527.20M.

What does accrued marketing and advertising expenses mean?

Money owed for marketing and advertising services that have already been provided but not yet paid.

Current Liabilities

Accrued Marketing and Advertising Expenses

General Mills Accrued Marketing and Advertising Expenses increased by 5.0% to $527.20M in Q1 2025 compared to the prior quarter. Over 3 years (FY 2022 to FY 2025), Accrued Marketing and Advertising Expenses shows an upward trend with a 3.6% CAGR.

Analysis

StatementBalance Sheet Statement

SectionCurrent Liabilities

CategoryEfficiency

SignalContext dependent

VolatilityModerate

First reportedQ4 2022

Last reportedQ4 2025Jun 26, 2025

How to read this metric

An increase often aligns with seasonal marketing pushes or major product launches, while a decrease may indicate a reduction in planned promotional activity.

Detailed definition

This liability represents the estimated costs for marketing campaigns, trade promotions, and advertising services that h...

Peer comparison

Consumer goods companies with high brand-spend intensity typically carry significant accruals in this category relative to their quarterly marketing budget.

Metric ID: accrued_marketing_advertising

Historical Data

4 periods

	Q4 '22	Q4 '23	Q4 '24	Q4 '25
Value	$474.40M	$454.30M	$502.30M	$527.20M
QoQ Change	—	-4.2%	+10.6%	+5.0%
YoY Change	—	-4.2%	+10.6%	+5.0%

Range$454.30M – $527.20M

Avg YoY Growth+3.8%

Median YoY Growth+5.0%

Current Streak2 quarters growth

Accrued Marketing and Advertising Expenses at Other Companies

The Kraft Heinz CompanyKHC View metric

Mondelez InternationalMDLZ View metric

Frequently Asked Questions

What is General Mills's accrued marketing and advertising expenses?: General Mills (GIS) reported accrued marketing and advertising expenses of $527.20M in Q1 2025.
What is the long-term trend for General Mills's accrued marketing and advertising expenses?: Over 3 years (2022 to 2025), General Mills's accrued marketing and advertising expenses has grown at a 3.6% compound annual growth rate (CAGR), from $474.40M to $527.20M.
What does accrued marketing and advertising expenses mean?: Money owed for marketing and advertising services that have already been provided but not yet paid.