Billboard advertising — Net revenues
Lamar Advertising Billboard advertising — Net revenues decreased by 10.7% to $468.62M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.3%, from $444.90M to $468.62M. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates higher demand for outdoor advertising inventory or successful price optimization, while a decrease may signal reduced advertising spend or loss of market share in the out-of-home sector.
Detailed definition
This metric represents the total revenue generated from leasing physical billboard space to advertisers, net of any agen...
Peer comparison
Comparable to out-of-home advertising revenue segments at peers like Outfront Media or Clear Channel Outdoor, often evaluated based on occupancy rates and average revenue per display.
lamr_segment_billboard_advertising_net_revenuesHistorical Data
| Q2 '21 | Q3 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $405.28M | $430.10M | $401.74M | $463.83M | $471.45M | $417.18M | $483.28M | $484.27M | $439.39M | $502.14M | $502.59M | $444.90M | $512.32M | $524.77M | $468.62M |
| QoQ Change | — | +6.1% | -6.6% | +15.5% | +1.6% | -11.5% | +15.8% | +0.2% | -9.3% | +14.3% | +0.1% | -11.5% | +15.2% | +2.4% | -10.7% |
| YoY Change | — | — | — | +14.4% | +9.6% | +3.8% | +4.2% | +2.7% | +5.3% | +3.9% | +3.8% | +1.3% | +2.0% | +4.4% | +5.3% |
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Frequently Asked Questions
- What is Lamar Advertising's billboard advertising — net revenues?
- Lamar Advertising (LAMR) reported billboard advertising — net revenues of $468.62M in Q1 2026.
- How has Lamar Advertising's billboard advertising — net revenues changed year-over-year?
- Lamar Advertising's billboard advertising — net revenues increased by 5.3% year-over-year, from $444.90M to $468.62M.
- What does billboard advertising — net revenues mean?
- The total income earned from renting out billboard advertising space to clients.