Lamar Advertising

LAMR • NASDAQ • Stock Fundamentals

Lamar Advertising is a leading outdoor advertising company that operates as a real estate investment trust (REIT). The company specializes in the rental of advertising space on a vast network of outdoor displays, including billboards, logo signs, and transit platforms across North America. Its core value proposition centers on providing high-visibility physical and digital advertising solutions to local and national brands.

Market Cap$15.4B

Revenue TTM$2.3B

Net Income TTM$549.7M

P/E Ratio28.08

Net Margin24.02%

EPS TTM$5.42

Free Cash Flow TTM$699.6M

Employees3.6K

CEOSean E. Reilly

CountryUnited States of America

Real Estate

REIT - Specialty

SegmentsSpecialty REIT, Advertising, Out-of-Home Media

Business ModelsLeasing and Rental, REIT

Most Recent EarningsMay 7, 2026 · 25 days agoQ1 2026

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Next EarningsAug 14, 2026 · in 2 monthsBefore Market Open · Q2 2026

Income Statement Balance Sheet Cash Flow Segments

Financials

Based on Q1 2026 filing

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Gross Margin67.22%

Op. Margin31.85%

ROE54.61%

D/E504.8%

Current Ratio0.580

Total Debt$5.0B

Cash$39.3M

CapEx TTM$184.1M

Business Segments

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Billboard Advertising

primary

The company's largest business line, involving the rental of advertising space on traditional and digital billboard faces. Revenue is driven by occupancy rates and the ability to command premium pricing for high-traffic locations.

Products

Traditional Billboards, Digital Billboards, Verde Outdoor

Customers

Local businesses, National brands, Advertising agencies

Logo Advertising

moderate

This segment focuses on the design, installation, and maintenance of logo signs typically found near highway exits to direct motorists to services.

Products

Highway Logo Signs, Directional Signage

Customers

Gas stations, Restaurants, Hotels, Tourist attractions

Transit Advertising

minor

Advertising displays placed on public transportation vehicles and within transit hubs, such as bus shelters and benches.

Products

Bus Displays, Transit Shelter Advertising, Bench Advertising

Customers

Municipalities, Local service providers, Consumer goods companies

Segment Financials

Billboard advertising — Net revenues

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Billboard — Net revenues

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Billboard — Total advertising expenses

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Logo advertising — Net revenues

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Transit advertising — Net revenues

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Business Overview

Competitive Position

Lamar is one of the largest outdoor advertising companies in North America with a significant footprint of both digital and traditional displays.

Geographies

United States, Canada

Customer Segments

SMB, Enterprise, Government

Upstream Dependencies

Real estate owners, Digital display manufacturers, Construction materials, Municipal permitting authorities

Downstream Customers

Retailers, Automotive dealers, Healthcare providers, Entertainment venues, Political campaigns

Competitors & Partners

Competitors

OUTFRONT Media

OUT

Major competitor in the outdoor advertising and REIT space

Clear Channel Outdoor Holdings, Inc.

CCO

Direct competitor in billboard and transit advertising

Similar Companies

Live Nation Entertainment

LYV

Wabtec

WAB

Subsidiaries

Lamar Advertising Limited Partnership

The subsidiary operating partnership of the Company

Lamar Media Corp.

Wholly owned operating subsidiary

Verde Outdoor

Acquired outdoor advertising asset portfolio with over 1,500 billboard faces