Screener
Lamar Advertising LAMR Billboard — Total advertising expenses
Other segment segments
Similar metrics at other companies
Other financials
Where this comes from
Reported directly by Lamar Advertising in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Lamar Advertising’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 10:45 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001090425-26-000024
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Other | 64,426 | 66,994 | 123,806 | 127,527 |
| Total net revenues | $616,749 | $579,311 | $1,144,753 | $1,084,741 |
| Advertising expenses: | ||||
| Billboard | $237,339 | $221,892 | $464,849 | $438,823 |
| Other | 48,130 | 51,943 | 95,706 | 103,835 |
| Total advertising expenses | $285,469 | $273,835 | $560,555 | $542,658 |
| Segmented adjusted EBITDA: | ||||
| Billboard adjusted EBITDA | $314,984 | $290,425 | $556,098 | $518,391 |
ITEM 1. — FINANCIAL STATEMENTS
FAQ
- What is Lamar Advertising's billboard — total advertising expenses?
- Lamar Advertising (LAMR) reported billboard — total advertising expenses of $237.34M in Q2 2026.
- How has Lamar Advertising's billboard — total advertising expenses changed year-over-year?
- Lamar Advertising's billboard — total advertising expenses increased by 7.0% year-over-year, from $221.89M to $237.34M.
- What is the long-term trend for Lamar Advertising's billboard — total advertising expenses?
- Over 3 years (2022 to 2025), Lamar Advertising's billboard — total advertising expenses has grown at a 2.7% compound annual growth rate (CAGR), from $829.29M to $897.15M.
- What does billboard — total advertising expenses mean?
- This metric captures the aggregate costs directly associated with the operation, maintenance, and production of billboard advertising displays. It includes expenses related to the physical upkeep of structures, ad copy production, and the operational costs of managing the billboard inventory. Monitoring this helps evaluate the cost-to-serve and operational efficiency of the billboard segment.
Ask your AI about Lamar Advertising's billboard — total advertising expenses.
Connect your AI assistant and compare segments, right in your chat.
Connect your AI
Claude