Business Segments · Total advertising expenses

Other — Total advertising expenses

Lamar Advertising Other — Total advertising expenses decreased by 4.5% to $47.57M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 8.3%, from $51.89M to $47.57M. Over 3 years (FY 2022 to FY 2025), Other — Total advertising expenses shows an upward trend with a 5.3% CAGR. This is a positive signal — lower values indicate better performance for this metric.

Analysis

StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026May 7, 2026
Rolls up toAdvertising

How to read this metric

An increase relative to revenue may signal declining operational efficiency or rising input costs, while a decrease could indicate improved cost management or reduced operational scale.

Detailed definition

This metric aggregates all direct and indirect costs associated with producing, maintaining, and placing advertisements...

Peer comparison

Comparable to segment-specific operating expenses or cost of goods sold in other advertising or media firms, typically benchmarked against segment revenue to determine margin health.

Metric ID: lamr_segment_other_total_advertising_expenses

Historical Data

17 periods
 Q1 '22Q2 '22Q3 '22Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Value$43.68M$43.68M$43.68M$43.68M$44.25M$44.25M$44.25M$44.25M$49.02M$48.73M$48.94M$54.10M$51.89M$51.94M$50.23M$49.84M$47.57M
QoQ Change+0.0%+0.0%+0.0%+1.3%+0.0%+0.0%+0.0%+10.8%-0.6%+0.4%+10.5%-4.1%+0.1%-3.3%-0.8%-4.5%
YoY Change+1.3%+1.3%+1.3%+1.3%+10.8%+10.1%+10.6%+22.3%+5.9%+6.6%+2.6%-7.9%-8.3%
Range$43.68M$54.10M
CAGR+2.2%
Avg YoY Growth+4.5%
Median YoY Growth+2.6%
Current Streak3 quarters decline

Frequently Asked Questions

What is Lamar Advertising's other — total advertising expenses?
Lamar Advertising (LAMR) reported other — total advertising expenses of $47.57M in Q1 2026.
How has Lamar Advertising's other — total advertising expenses changed year-over-year?
Lamar Advertising's other — total advertising expenses decreased by 8.3% year-over-year, from $51.89M to $47.57M.
What is the long-term trend for Lamar Advertising's other — total advertising expenses?
Over 3 years (2022 to 2025), Lamar Advertising's other — total advertising expenses has grown at a 5.3% compound annual growth rate (CAGR), from $174.70M to $203.90M.
What does other — total advertising expenses mean?
The total costs incurred to operate and support the advertising activities within the company's secondary business segments.