Lamar Advertising Other — Total advertising expenses decreased by 4.5% to $47.57M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 8.3%, from $51.89M to $47.57M. Over 3 years (FY 2022 to FY 2025), Other — Total advertising expenses shows an upward trend with a 5.3% CAGR. This is a positive signal — lower values indicate better performance for this metric.
An increase relative to revenue may signal declining operational efficiency or rising input costs, while a decrease could indicate improved cost management or reduced operational scale.
This metric aggregates all direct and indirect costs associated with producing, maintaining, and placing advertisements...
Comparable to segment-specific operating expenses or cost of goods sold in other advertising or media firms, typically benchmarked against segment revenue to determine margin health.
lamr_segment_other_total_advertising_expenses| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $43.68M | $43.68M | $43.68M | $43.68M | $44.25M | $44.25M | $44.25M | $44.25M | $49.02M | $48.73M | $48.94M | $54.10M | $51.89M | $51.94M | $50.23M | $49.84M | $47.57M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +1.3% | +0.0% | +0.0% | +0.0% | +10.8% | -0.6% | +0.4% | +10.5% | -4.1% | +0.1% | -3.3% | -0.8% | -4.5% |
| YoY Change | — | — | — | — | +1.3% | +1.3% | +1.3% | +1.3% | +10.8% | +10.1% | +10.6% | +22.3% | +5.9% | +6.6% | +2.6% | -7.9% | -8.3% |