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Lamar Advertising LAMR Other — Total advertising expenses

Other segment segments

Billboard
$237.34M+7.0%

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Other financials

Income statement

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Revenue$616.7M+6.5%
Gross profit$422.5M+7.6%
Operating income$208.0M+5.2%
Net income$160.7M+4.1%
EPS (diluted)$1.58+3.9%

Balance sheet

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Cash & equivalents$68.0M+21.9%
Total debt$5.0B+4.4%
Total equity$995.5M+9.8%
Total assets$7.0B+4.8%

Cash flow

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Operating cash flow$252.4M+10.0%
CapEx$42.7M+11.8%
Free cash flow$209.7M+9.6%

Valuation

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Market cap$16.05B+25.9%
Enterprise value$20.96B+20.0%
P/E28.9×-0.1×
P/S6.9×+1.2×

Profitability

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Gross margin67.4%+0.4pp
Operating margin31.8%+4.3pp
Net margin23.9%+4.1pp
FCF margin30.9%-1.6pp

Returns & leverage

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Return on equity58.5%+16.6pp
Debt / equity-0.3×
Current ratio0.6×0.0×

Where this comes from

Reported directly by Lamar Advertising in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Lamar Advertising’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 10:45 AM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001090425-26-000024
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Total net revenues$616,749$579,311$1,144,753$1,084,741
Advertising expenses:
Billboard$237,339$221,892$464,849$438,823
Other48,13151,94395,704103,835
Total advertising expenses$285,470$273,835$560,553$542,658
Segmented adjusted EBITDA:
Billboard adjusted EBITDA$314,984$290,425$556,098$518,391
Other adjusted EBITDA16,29515,05128,10223,692

ITEM 1. — FINANCIAL STATEMENTS

FAQ

What is Lamar Advertising's other — total advertising expenses?
Lamar Advertising (LAMR) reported other — total advertising expenses of $48.13M in Q2 2026.
How has Lamar Advertising's other — total advertising expenses changed year-over-year?
Lamar Advertising's other — total advertising expenses decreased by 7.3% year-over-year, from $51.94M to $48.13M.
What is the long-term trend for Lamar Advertising's other — total advertising expenses?
Over 3 years (2022 to 2025), Lamar Advertising's other — total advertising expenses has grown at a 5.3% compound annual growth rate (CAGR), from $174.7M to $203.9M.
What does other — total advertising expenses mean?
This metric aggregates all direct and indirect costs associated with producing, maintaining, and placing advertisements within the company's secondary business segments. It includes expenses related to ad copy production, physical asset maintenance, and operational overhead specific to these non-core activities. Tracking this allows for an assessment of the cost structure and operational efficiency of secondary business units.

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