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Lamar Advertising LAMR Logo advertising — Net revenues

Other product segments

Billboard advertising
$468.62M+5.3%
Transit advertising
$36.38M-6.5%

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Other financials

Income statement

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Revenue$528.0M+4.5%
Gross profit$344.7M+5.9%
Operating income$146.1M-23.6%
Net income$101.3M-27.0%
EPS (diluted)$1.00-25.9%

Balance sheet

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Cash & equivalents$39.3M+8.7%
Total debt$5.0B+8.9%
Total equity$981.7M-4.8%
Total assets$6.9B+5.6%

Cash flow

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Operating cash flow$147.4M+15.4%
CapEx$33.1M+10.9%
Free cash flow$114.3M+16.8%

Valuation

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Market cap$15.95B+26.8%
Enterprise value$20.87B+20.7%
P/E29×+0.5×
P/S7×+1.3×

Profitability

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Gross margin67.2%+0.3pp
Operating margin31.8%+4.8pp
Net margin24%+4.9pp
FCF margin30.6%-4.0pp

Returns & leverage

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Return on equity54.6%+16.4pp
Debt / equity5×+0.6×
Current ratio0.6×0.0×

Where this comes from

Reported directly by Lamar Advertising in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerIncludingAssessedTax.

The official record: Lamar Advertising’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Lamar Advertising's logo advertising — net revenues?
Lamar Advertising (LAMR) reported logo advertising — net revenues of $23.01M in Q1 2026.
How has Lamar Advertising's logo advertising — net revenues changed year-over-year?
Lamar Advertising's logo advertising — net revenues increased by 6.3% year-over-year, from $21.64M to $23.01M.
What does logo advertising — net revenues mean?
This metric represents the total net revenue generated from the leasing of logo signage space, typically located along highways or at specific transit points. It reflects the income derived from providing businesses with branded directional or identification advertising placements. As a segment of the company's broader outdoor advertising portfolio, it captures the performance of specialized, high-visibility signage assets.