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Lamar Advertising LAMR Billboard advertising — Net revenues

Other product segments

Transit advertising
$36.38M-6.5%
Logo advertising
$23.01M+6.3%

Similar metrics at other companies

Boston Omaha logo
BOCBillboard Rentals — Revenue (Gross)
$10.97M+1.9%
OUTFRONT Media logo
OUTBillboard Operating Segment — Revenue
$332.9M+7.1%
OUTFRONT Media logo
OUTOther — Billboard Revenue
$24.5M+113%
OUTFRONT Media logo
OUTDigital displays — Billboard Revenue
$97.9M+6.1%
OUTFRONT Media logo
OUTStatic displays — Billboard Revenue
$210.5M+1.7%
Townsquare Media logo
TSQBroadcast Advertising — Net revenue
$38.65M-6.6%

Other financials

Income statement

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Revenue$528.0M+4.5%
Gross profit$344.7M+5.9%
Operating income$146.1M-23.6%
Net income$101.3M-27.0%
EPS (diluted)$1.00-25.9%

Balance sheet

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Cash & equivalents$39.3M+8.7%
Total debt$5.0B+8.9%
Total equity$981.7M-4.8%
Total assets$6.9B+5.6%

Cash flow

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Operating cash flow$147.4M+15.4%
CapEx$33.1M+10.9%
Free cash flow$114.3M+16.8%

Valuation

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Market cap$16.27B+26.8%
Enterprise value$21.18B+20.7%
P/E29.6×+0.5×
P/S7.1×+1.3×

Profitability

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Gross margin67.2%+0.3pp
Operating margin31.8%+4.8pp
Net margin24%+4.9pp
FCF margin30.6%-4.0pp

Returns & leverage

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Return on equity54.6%+16.4pp
Debt / equity+0.6×
Current ratio0.6×0.0×

Where this comes from

Reported directly by Lamar Advertising in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerIncludingAssessedTax.

The official record: Lamar Advertising’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Lamar Advertising's billboard advertising — net revenues?
Lamar Advertising (LAMR) reported billboard advertising — net revenues of $468.62M in Q1 2026.
How has Lamar Advertising's billboard advertising — net revenues changed year-over-year?
Lamar Advertising's billboard advertising — net revenues increased by 5.3% year-over-year, from $444.9M to $468.62M.
What does billboard advertising — net revenues mean?
This metric represents the total revenue generated from leasing physical billboard space to advertisers, net of any agency commissions or related discounts. It captures the core income stream derived from the company's primary outdoor advertising assets, including digital and static billboard displays. This figure reflects the company's ability to monetize its real estate footprint and capture demand for out-of-home advertising inventory.