Business Segments · Goodwill

EMEA — Goodwill

Marriott International EMEA — Goodwill increased by 6.8% to $1.51B in Q4 2025 compared to the prior quarter.

Analysis

StatementSegment
CategoryRisk
SignalContext dependent
VolatilityStable
First reportedQ4 2019
Last reportedQ4 2025
Rolls up toGoodwill

How to read this metric

An increase suggests recent acquisitions or premium paid for regional assets, while a decrease indicates potential impairment charges due to declining regional performance.

Detailed definition

Represents the excess of the purchase price over the fair value of identifiable net assets acquired within the Europe, M...

Peer comparison

Standard accounting line item found in segment disclosures for multinational hospitality firms.

Metric ID: mar_segment_emea_goodwill

Historical Data

3 periods
 Q4 '23Q4 '24Q4 '25
Value$1.47B$1.42B$1.51B
QoQ Change—-3.4%+6.8%
YoY Change—-3.4%+6.8%
Range$1.42B – $1.51B
Avg YoY Growth+1.7%
Median YoY Growth+1.7%

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Frequently Asked Questions

What is Marriott International's emea — goodwill?
Marriott International (MAR) reported emea — goodwill of $1.51B in Q4 2025.
What does emea — goodwill mean?
The intangible value assigned to the EMEA segment following business acquisitions.