Discontinued — last reported Q4 '17
Non-Current Assets
Goodwill
Marriott International Goodwill increased by 0.2% to $8.91B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 2.0%, from $8.73B to $8.91B. Over 5 years (FY 2020 to FY 2025), Goodwill shows relatively stable performance with a -0.6% CAGR.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Assets
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ3 2015
Last reportedQ4 2017
How to read this metric
High goodwill indicates a history of aggressive M&A; significant write-downs signal that acquired assets are underperforming expectations.
Detailed definition
Goodwill represents the premium paid over the fair market value of net identifiable assets during an acquisition. It ref...
Peer comparison
Common in industries with high M&A activity; peers are compared based on the ratio of goodwill to total equity.
Metric ID:
goodwillHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $9.14B | $9.08B | $9.07B | $9.07B | $8.92B | $8.77B | $8.87B | $8.90B | $8.85B | $8.80B | $8.89B | $8.82B | $8.78B | $8.89B | $8.73B | $8.78B | $8.90B | $8.89B | $8.91B |
| QoQ Change | — | -0.6% | -0.1% | -0.0% | -1.6% | -1.7% | +1.2% | +0.4% | -0.6% | -0.6% | +1.0% | -0.8% | -0.4% | +1.2% | -1.8% | +0.5% | +1.4% | -0.1% | +0.2% |
| YoY Change | — | — | — | — | -2.4% | -3.5% | -2.2% | -1.8% | -0.8% | +0.3% | +0.2% | -1.0% | -0.8% | +1.1% | -1.7% | -0.5% | +1.3% | -0.0% | +2.0% |
Range$8.73B – $9.14B
CAGR-0.6%
Avg YoY Growth-0.7%
Median YoY Growth-0.8%
Business Segments
Goodwill at Other Companies
Frequently Asked Questions
- What is Marriott International's goodwill?
- Marriott International (MAR) reported goodwill of $8.91B in Q4 2025.
- How has Marriott International's goodwill changed year-over-year?
- Marriott International's goodwill increased by 2.0% year-over-year, from $8.73B to $8.91B.
- What is the long-term trend for Marriott International's goodwill?
- Over 5 years (2020 to 2025), Marriott International's goodwill has grown at a -0.6% compound annual growth rate (CAGR), from $9.18B to $8.91B.
- What does goodwill mean?
- The premium paid for an acquisition above the value of its tangible and identifiable assets.