What is Marriott International's goodwill?

Marriott International (MAR) reported goodwill of $8.87B in Q1 2026.

How has Marriott International's goodwill changed year-over-year?

Marriott International's goodwill increased by 1.1% year-over-year, from $8.78B to $8.87B.

What is the long-term trend for Marriott International's goodwill?

Over 5 years (2020 to 2025), Marriott International's goodwill has grown at a -0.6% compound annual growth rate (CAGR), from $9.18B to $8.91B.

What does goodwill mean?

The excess of acquisition cost over the fair value of net identifiable assets acquired — representing brand value, customer relationships, and synergies from past M&A.

Marriott International MAR Goodwill

Goodwill at other companies

LoewsL

$348M+0.3%

Vail ResortsMTN

$1.7B+1.4%

Choice Hotels InternationalCHH

$304.58M+38.3%

Booking Holdings Inc.BKNG

$2.66B-5.5%

Expedia Group, Inc.EXPE

$7.02B+2.5%

Hyatt HotelsH

$3.45B+40.1%

Segments

By segment

See full

U.S. & Canada$5.32B+0.3%

EMEA$1.51B+6.8%

Greater China$1.01B+3.1%

APEC$748M+2.3%

CALA$317M+4.6%

Other financials

Income statement

See full

Revenue$6.7B+6.2%

Operating income$1.1B+12.2%

Net income$648.0M-2.6%

EPS (diluted)$2.43+1.7%

Balance sheet

See full

Cash & equivalents$468.0M-14.3%

Total debt$18.7B+10.6%

Total equity-$4.1B-29.2%

Total assets$27.9B+4.5%

Cash flow

See full

Operating cash flow$858.0M+32.6%

CapEx$130.0M-3.7%

Free cash flow$728.0M+42.2%

Valuation

See full

Market cap$104.47B+32.1%

Enterprise value$122.74B+28.0%

P/E40.4×+8.5×

P/S3.9×+0.8×

Profitability

See full

Operating margin16%+0.9pp

Net margin9.7%0.0pp

FCF margin10.6%+3.3pp

Returns & leverage

See full

Return on equity286.4%+138pp

Debt / equity87×+80.5×

Current ratio0.5×0.0×

Where this comes from

Reported directly by Marriott International in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Marriott International’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Marriott International's goodwill?: Marriott International (MAR) reported goodwill of $8.87B in Q1 2026.
How has Marriott International's goodwill changed year-over-year?: Marriott International's goodwill increased by 1.1% year-over-year, from $8.78B to $8.87B.
What is the long-term trend for Marriott International's goodwill?: Over 5 years (2020 to 2025), Marriott International's goodwill has grown at a -0.6% compound annual growth rate (CAGR), from $9.18B to $8.91B.
What does goodwill mean?: The excess of acquisition cost over the fair value of net identifiable assets acquired — representing brand value, customer relationships, and synergies from past M&A.