What is Marriott International's greater china — goodwill?

Marriott International (MAR) reported greater china — goodwill of $1.01B in Q4 2025.

What does greater china — goodwill mean?

Represents the excess of the purchase price over the fair value of identifiable net assets acquired in business combinations within the Greater China region. It reflects the premium paid for brand reputation, customer loyalty, and market positioning in this specific geographic segment.

Marriott International MAR Greater China — Goodwill

Other segment segments

U.S. & Canada

$5.32B+0.3%

EMEA

$1.51B+6.8%

APEC

$748M+2.3%

CALA

$317M+4.6%

Similar metrics at other companies

VTRSGreater China — Goodwill

$935.4M+1.3%

XPELChina — Goodwill

$10.66M—

NUSMainland China — Goodwill

$0—

BHEAsia — Goodwill

$38.1M0.0%

MTDChinese Operations Segment — Goodwill

$640K+6.5%

WDFCAsia-Pacific — Goodwill

$1.21M+0.2%

Other financials

Income statement

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Revenue$6.7B+6.2%

Operating income$1.1B+12.2%

Net income$648.0M-2.6%

EPS (diluted)$2.43+1.7%

Balance sheet

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Cash & equivalents$468.0M-14.3%

Total debt$18.7B+10.6%

Total equity-$4.1B-29.2%

Total assets$27.9B+4.5%

Cash flow

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Operating cash flow$858.0M+32.6%

CapEx$130.0M-3.7%

Free cash flow$728.0M+42.2%

Valuation

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Market cap$98.73B+30.7%

Enterprise value$117B+26.3%

P/E38.2×+7.6×

P/S3.7×+0.8×

Profitability

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Operating margin16%+0.9pp

Net margin9.7%0.0pp

FCF margin10.6%+3.3pp

Returns & leverage

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Return on equity286.4%+138pp

Debt / equity87×+80.5×

Current ratio0.5×0.0×

Where this comes from

Reported directly by Marriott International in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Marriott International’s 10-K, filed February 10, 2026, on SEC EDGAR. View the filing →

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What is Marriott International's greater china — goodwill?: Marriott International (MAR) reported greater china — goodwill of $1.01B in Q4 2025.
What does greater china — goodwill mean?: Represents the excess of the purchase price over the fair value of identifiable net assets acquired in business combinations within the Greater China region. It reflects the premium paid for brand reputation, customer loyalty, and market positioning in this specific geographic segment.