What is Marriott International's greater china — goodwill?

Marriott International (MAR) reported greater china — goodwill of $1.01B in Q4 2025.

What does greater china — goodwill mean?

The value of intangible assets like brand reputation acquired through business purchases in the Greater China market.

Marriott International Greater China — Goodwill increased by 3.1% to $1.01B in Q4 2025 compared to the prior quarter.

StatementSegment

CategoryRisk

SignalContext dependent

VolatilityStable

First reportedQ4 2023

Last reportedQ4 2025Feb 10, 2026

Rolls up toGoodwill

An increase suggests recent acquisitions, while a decrease indicates potential impairment charges due to declining market performance.

Represents the excess of the purchase price over the fair value of identifiable net assets acquired in business combinat...

Commonly reported by multinational hospitality firms as part of segment-level intangible asset disclosures.

Metric ID: mar_segment_greater_china_goodwill

3 periods

Range$979M – $1.01B

Avg YoY Growth+0.5%

Median YoY Growth+0.5%

What is Marriott International's greater china — goodwill?: Marriott International (MAR) reported greater china — goodwill of $1.01B in Q4 2025.
What does greater china — goodwill mean?: The value of intangible assets like brand reputation acquired through business purchases in the Greater China market.