Business Segments · Goodwill
APEC — Goodwill
Marriott International APEC — Goodwill increased by 2.3% to $748M in Q4 2025 compared to the prior quarter.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2023
Last reportedQ4 2025Feb 10, 2026
Rolls up toGoodwill
How to read this metric
An increase suggests recent acquisitions in the region, while a decrease may indicate impairment charges due to underperformance.
Detailed definition
Represents the intangible asset value recorded when the company acquires a business within the Asia Pacific region for a...
Peer comparison
Commonly reported as 'Goodwill' in segment notes for multinational hospitality firms with regional acquisition strategies.
Metric ID:
mar_segment_apec_goodwillHistorical Data
3 periods
| Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|
| Value | $763M | $731M | $748M |
| QoQ Change | — | -4.2% | +2.3% |
| YoY Change | — | -4.2% | +2.3% |
Range$731M – $763M
Avg YoY Growth-0.9%
Median YoY Growth-0.9%
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Frequently Asked Questions
- What is Marriott International's apec — goodwill?
- Marriott International (MAR) reported apec — goodwill of $748M in Q4 2025.
- What does apec — goodwill mean?
- The excess purchase price paid for acquired businesses in the Asia Pacific region over the fair value of their net assets.