What is Marriott International's APEC — goodwill?

Marriott International (MAR) reported APEC — goodwill of $748M in Q4 2025.

What does APEC — goodwill mean?

Represents the intangible asset value recorded when the company acquires a business within the Asia Pacific region for a price exceeding the fair market value of its net identifiable assets. It reflects the premium paid for brand reputation, customer relationships, and expected future synergies specific to the regional hotel portfolio.

Marriott International MAR APEC — Goodwill

Other segment segments

U.S. & Canada

$5.32B+0.3%

EMEA

$1.51B+6.8%

Greater China

$1.01B+3.1%

CALA

$317M+4.6%

Similar metrics at other companies

CWKAPAC — Goodwill

$244.6M+10.3%

NTWKAsia Pacific — Goodwill

$1.17M0.0%

INGMAsia-Pacific — Goodwill

$143.34M+1.1%

KFYAsia Pacific — Goodwill

$972K0.0%

NSITAPAC — Goodwill

$83.88M+1,294%

MANHAsia Pacific — Goodwill

$1.96M0.0%

Other financials

Income statement

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Revenue$6.7B+6.2%

Operating income$1.1B+12.2%

Net income$648.0M-2.6%

EPS (diluted)$2.43+1.7%

Balance sheet

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Cash & equivalents$468.0M-14.3%

Total debt$18.7B+10.6%

Total equity-$4.1B-29.2%

Total assets$27.9B+4.5%

Cash flow

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Operating cash flow$858.0M+32.6%

CapEx$130.0M-3.7%

Free cash flow$728.0M+42.2%

Valuation

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Market cap$98.73B+30.7%

Enterprise value$117B+26.3%

P/E38.2×+7.6×

P/S3.7×+0.8×

Profitability

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Operating margin16%+0.9pp

Net margin9.7%0.0pp

FCF margin10.6%+3.3pp

Returns & leverage

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Return on equity286.4%+138pp

Debt / equity87×+80.5×

Current ratio0.5×0.0×

Where this comes from

Reported directly by Marriott International in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Marriott International’s 10-K, filed February 10, 2026, on SEC EDGAR. View the filing →

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What is Marriott International's APEC — goodwill?: Marriott International (MAR) reported APEC — goodwill of $748M in Q4 2025.
What does APEC — goodwill mean?: Represents the intangible asset value recorded when the company acquires a business within the Asia Pacific region for a price exceeding the fair market value of its net identifiable assets. It reflects the premium paid for brand reputation, customer relationships, and expected future synergies specific to the regional hotel portfolio.