What is Marriott International's EMEA — goodwill?

Marriott International (MAR) reported EMEA — goodwill of $1.51B in Q4 2025.

What does EMEA — goodwill mean?

Represents the excess of the purchase price over the fair value of identifiable net assets acquired within the Europe, Middle East, and Africa operating segment. This asset reflects the value of brand reputation, customer relationships, and synergies specific to the regional hotel portfolio.

Marriott International MAR EMEA — Goodwill

Other segment segments

U.S. & Canada

$5.32B+0.3%

Greater China

$1.01B+3.1%

APEC

$748M+2.3%

CALA

$317M+4.6%

Similar metrics at other companies

KWREMEA — Goodwill

$0-100%

INGMEMEA — Goodwill

$242.77M+6.5%

PVHEMEA Segment — Goodwill

$1.59B—

CWKEMEA — Goodwill

$343.7M+4.2%

TFX

TFXEMEA — Goodwill

$659.05M+36.9%

KFYEMEA — Goodwill

$47M+0.8%

Other financials

Income statement

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Revenue$6.7B+6.2%

Operating income$1.1B+12.2%

Net income$648.0M-2.6%

EPS (diluted)$2.43+1.7%

Balance sheet

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Cash & equivalents$468.0M-14.3%

Total debt$18.7B+10.6%

Total equity-$4.1B-29.2%

Total assets$27.9B+4.5%

Cash flow

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Operating cash flow$858.0M+32.6%

CapEx$130.0M-3.7%

Free cash flow$728.0M+42.2%

Valuation

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Market cap$98.73B+30.7%

Enterprise value$117B+26.3%

P/E38.2×+7.6×

P/S3.7×+0.8×

Profitability

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Operating margin16%+0.9pp

Net margin9.7%0.0pp

FCF margin10.6%+3.3pp

Returns & leverage

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Return on equity286.4%+138pp

Debt / equity87×+80.5×

Current ratio0.5×0.0×

Where this comes from

Reported directly by Marriott International in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Marriott International’s 10-K, filed February 10, 2026, on SEC EDGAR. View the filing →

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What is Marriott International's EMEA — goodwill?: Marriott International (MAR) reported EMEA — goodwill of $1.51B in Q4 2025.
What does EMEA — goodwill mean?: Represents the excess of the purchase price over the fair value of identifiable net assets acquired within the Europe, Middle East, and Africa operating segment. This asset reflects the value of brand reputation, customer relationships, and synergies specific to the regional hotel portfolio.