What is Marriott International's CALA — goodwill?

Marriott International (MAR) reported CALA — goodwill of $317M in Q4 2025.

What does CALA — goodwill mean?

This represents the excess of the purchase price over the fair value of identifiable net assets acquired in business combinations specifically attributed to the Caribbean and Latin America operating segment. It reflects the premium paid for intangible assets such as brand recognition, customer relationships, and market positioning within this geographic region. This balance is subject to annual impairment testing to ensure the carrying value does not exceed the recoverable amount.

Marriott International MAR CALA — Goodwill

Other segment segments

U.S. & Canada

$5.32B+0.3%

EMEA

$1.51B+6.8%

Greater China

$1.01B+3.1%

APEC

$748M+2.3%

Similar metrics at other companies

PSMTCaribbean Operations — Goodwill

$10.02M+0.1%

SLVMLatin America Segment — Goodwill

$121M+11.0%

SLVMLatin America Segment — Goodwill, Gross

$121M+11.0%

FCF

FCFSLatin America — Goodwill

$153.56M-17.1%

INGMLatin America — Goodwill

$44.24M+6.5%

BHEAmericas — Goodwill

$154.01M0.0%

Other financials

Income statement

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Revenue$6.7B+6.2%

Operating income$1.1B+12.2%

Net income$648.0M-2.6%

EPS (diluted)$2.43+1.7%

Balance sheet

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Cash & equivalents$468.0M-14.3%

Total debt$18.7B+10.6%

Total equity-$4.1B-29.2%

Total assets$27.9B+4.5%

Cash flow

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Operating cash flow$858.0M+32.6%

CapEx$130.0M-3.7%

Free cash flow$728.0M+42.2%

Valuation

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Market cap$98.73B+30.7%

Enterprise value$117B+26.3%

P/E38.2×+7.6×

P/S3.7×+0.8×

Profitability

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Operating margin16%+0.9pp

Net margin9.7%0.0pp

FCF margin10.6%+3.3pp

Returns & leverage

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Return on equity286.4%+138pp

Debt / equity87×+80.5×

Current ratio0.5×0.0×

Where this comes from

Reported directly by Marriott International in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Marriott International’s 10-K, filed February 10, 2026, on SEC EDGAR. View the filing →

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What is Marriott International's CALA — goodwill?: Marriott International (MAR) reported CALA — goodwill of $317M in Q4 2025.
What does CALA — goodwill mean?: This represents the excess of the purchase price over the fair value of identifiable net assets acquired in business combinations specifically attributed to the Caribbean and Latin America operating segment. It reflects the premium paid for intangible assets such as brand recognition, customer relationships, and market positioning within this geographic region. This balance is subject to annual impairment testing to ensure the carrying value does not exceed the recoverable amount.