Business Segments · Goodwill
CALA — Goodwill
Marriott International CALA — Goodwill increased by 4.6% to $317M in Q4 2025 compared to the prior quarter.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2019
Last reportedQ4 2025Feb 10, 2026
Rolls up toGoodwill
How to read this metric
An increase suggests recent acquisitions in the region, while a decrease typically signals an impairment charge due to declining regional business performance.
Detailed definition
This represents the excess of the purchase price over the fair value of identifiable net assets acquired in business com...
Peer comparison
Peers in the hospitality sector report similar goodwill balances based on their specific M&A history and regional expansion strategies.
Metric ID:
mar_segment_cala_goodwillHistorical Data
3 periods
| Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|
| Value | $324M | $303M | $317M |
| QoQ Change | — | -6.5% | +4.6% |
| YoY Change | — | -6.5% | +4.6% |
Range$303M – $324M
Avg YoY Growth-0.9%
Median YoY Growth-0.9%
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Frequently Asked Questions
- What is Marriott International's cala — goodwill?
- Marriott International (MAR) reported cala — goodwill of $317M in Q4 2025.
- What does cala — goodwill mean?
- The value of intangible assets like brand reputation and market presence acquired through business acquisitions within the Caribbean and Latin America region.