What is Marriott International's U.S. & canada — goodwill?

Marriott International (MAR) reported U.S. & canada — goodwill of $5.32B in Q4 2025.

How has Marriott International's U.S. & canada — goodwill changed year-over-year?

Marriott International's U.S. & canada — goodwill increased by 0.3% year-over-year, from $5.3B to $5.32B.

What does U.S. & canada — goodwill mean?

Represents the excess of the purchase price over the fair value of identifiable net assets acquired in business combinations allocated to the U.S. and Canada operating segment. This asset reflects the premium paid for brand equity, customer relationships, and market presence within the North American hospitality market.

Marriott International MAR U.S. & Canada — Goodwill

Other segment segments

EMEA

$1.51B+6.8%

Greater China

$1.01B+3.1%

APEC

$748M+2.3%

CALA

$317M+4.6%

Similar metrics at other companies

HLMNCanada — Goodwill

$27.46M+3.1%

GBXNorth America — Goodwill

$56.3M0.0%

AMTU.S. & Canada — Goodwill

$4.64B0.0%

AEBINorth America — Goodwill

$403.15M+82.3%

WCNCanada — Goodwill

$1.95B-4.0%

VSTSCanada — Goodwill

$65.51M+2.7%

Other financials

Income statement

See full

Revenue$6.7B+6.2%

Operating income$1.1B+12.2%

Net income$648.0M-2.6%

EPS (diluted)$2.43+1.7%

Balance sheet

See full

Cash & equivalents$468.0M-14.3%

Total debt$18.7B+10.6%

Total equity-$4.1B-29.2%

Total assets$27.9B+4.5%

Cash flow

See full

Operating cash flow$858.0M+32.6%

CapEx$130.0M-3.7%

Free cash flow$728.0M+42.2%

Valuation

See full

Market cap$98.73B+30.7%

Enterprise value$117B+26.3%

P/E38.2×+7.6×

P/S3.7×+0.8×

Profitability

See full

Operating margin16%+0.9pp

Net margin9.7%0.0pp

FCF margin10.6%+3.3pp

Returns & leverage

See full

Return on equity286.4%+138pp

Debt / equity87×+80.5×

Current ratio0.5×0.0×

Where this comes from

Reported directly by Marriott International in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Marriott International’s 10-K, filed February 10, 2026, on SEC EDGAR. View the filing →

Ask your AI about Marriott International's u.s. & canada — goodwill.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI

Claude

Questions, answered.

What is Marriott International's U.S. & canada — goodwill?: Marriott International (MAR) reported U.S. & canada — goodwill of $5.32B in Q4 2025.
How has Marriott International's U.S. & canada — goodwill changed year-over-year?: Marriott International's U.S. & canada — goodwill increased by 0.3% year-over-year, from $5.3B to $5.32B.
What does U.S. & canada — goodwill mean?: Represents the excess of the purchase price over the fair value of identifiable net assets acquired in business combinations allocated to the U.S. and Canada operating segment. This asset reflects the premium paid for brand equity, customer relationships, and market presence within the North American hospitality market.