Products & Services · Deferred revenue recognized
Loyalty Program — Deferred revenue recognized
Marriott International Loyalty Program — Deferred revenue recognized decreased by 29.2% to $571.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 4.8%, from $600.00M to $571.00M. Over 4 years (FY 2021 to FY 2025), Loyalty Program — Deferred revenue recognized shows an upward trend with a 12.6% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
StatementSegment
CategoryProfitability
SignalHigher is better
VolatilityModerate
First reportedQ1 2018
Last reportedQ4 2025
How to read this metric
An increase indicates higher utilization of loyalty points by members, leading to revenue realization.
Detailed definition
The amount of revenue previously recorded as a liability that has been recognized in the income statement during the per...
Peer comparison
Standard revenue recognition metric for companies with deferred revenue streams.
Metric ID:
mar_segment_liability_for_guest_loyalty_program_deferred_revenue_recognizedHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $468.00M | $578.00M | $628.00M | $567.00M | $757.00M | $701.00M | $667.00M | $745.00M | $827.00M | $753.00M | $473.00M | $771.00M | $874.00M | $765.00M | $600.00M | $843.00M | $939.00M | $807.00M | $571.00M |
| QoQ Change | — | +23.5% | +8.7% | -9.7% | +33.5% | -7.4% | -4.9% | +11.7% | +11.0% | -8.9% | -37.2% | +63.0% | +13.4% | -12.5% | -21.6% | +40.5% | +11.4% | -14.1% | -29.2% |
| YoY Change | — | — | — | — | +61.8% | +21.3% | +6.2% | +31.4% | +9.2% | +7.4% | -29.1% | +3.5% | +5.7% | +1.6% | +26.8% | +9.3% | +7.4% | +5.5% | -4.8% |
Range$468.00M – $939.00M
CAGR+4.5%
Avg YoY Growth+10.9%
Median YoY Growth+7.4%
Current Streak2 quarters decline
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Marriott International's loyalty program — deferred revenue recognized?
- Marriott International (MAR) reported loyalty program — deferred revenue recognized of $571.00M in Q4 2025.
- How has Marriott International's loyalty program — deferred revenue recognized changed year-over-year?
- Marriott International's loyalty program — deferred revenue recognized decreased by 4.8% year-over-year, from $600.00M to $571.00M.
- What is the long-term trend for Marriott International's loyalty program — deferred revenue recognized?
- Over 4 years (2021 to 2025), Marriott International's loyalty program — deferred revenue recognized has grown at a 12.6% compound annual growth rate (CAGR), from $1.97B to $3.16B.
- What does loyalty program — deferred revenue recognized mean?
- The amount of loyalty program revenue earned and recognized during the period.