Discontinued — last reported Q4 '25
E-Vapor — Net revenues
Altria Group E-Vapor — Net revenues remained flat by 0.0% to -$3.25M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 132.5%, from $10.00M to -$3.25M. Over 2 years (FY 2023 to FY 2025), E-Vapor — Net revenues shows a downward trend with a -54.2% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
Increasing revenues signal successful product adoption and market growth, while declining revenues suggest competitive pressure or loss of market share.
Detailed definition
The total gross sales generated by the e-vapor segment after deducting returns, allowances, and excise taxes. This metri...
Peer comparison
Standard top-line metric used across all consumer packaged goods companies to measure segment performance.
mo_segment_e_vapor_net_revenuesHistorical Data
| FY'23 | FY'24 | FY'25 | |
|---|---|---|---|
| Value | $62.00M | $40.00M | -$13.00M |
| YoY Change | — | -35.5% | -132.5% |
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Frequently Asked Questions
- What is Altria Group's e-vapor — net revenues?
- Altria Group (MO) reported e-vapor — net revenues of -$3.25M in Q4 2025.
- How has Altria Group's e-vapor — net revenues changed year-over-year?
- Altria Group's e-vapor — net revenues decreased by 132.5% year-over-year, from $10.00M to -$3.25M.
- What is the long-term trend for Altria Group's e-vapor — net revenues?
- Over 2 years (2023 to 2025), Altria Group's e-vapor — net revenues has grown at a -54.2% compound annual growth rate (CAGR), from $62.00M to -$13.00M.
- What does e-vapor — net revenues mean?
- Total sales revenue generated by the e-vapor segment after accounting for returns and discounts.