Nike Business Segments

Business, geographic, and product segment breakdowns

Nike generates $46.5B in annual revenue across 2 key segments: Converse ($1.3B), and NIKE Brand ($45.3B). Based on the Q1 2026 filing.

Latest FilingQ1 2026

Report Date2026-04-01

Market Cap$66.2B

P/E Ratio29.40

ROE16.02%

Products & Services

Segment	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26	Q3 '26
Footwear	$8.0B	$7.6B	$7.5B	$7.7B	$7.9B	$7.6B
Apparel	$3.8B	$3.2B	$3.0B	$3.3B	$3.9B	$3.2B
Sporting Equipment	$550.0M	$484.0M	$574.0M	$638.0M	$555.0M	$472.0M

Metric	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26	Q3 '26
TOTAL LONG-LIVED ASSETS	—	—	$1.4B	—	—	—

Segment	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26	Q3 '26
NIKE Brand	$6.8B	$6.4B	$6.4B	$6.6B	$7.2B	$6.6B
CONVERSE	$222.0M	$217.0M	$196.0M	$193.0M	$176.0M	$167.0M

Segment	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26	Q3 '26
NIKE Brand	$1.1B	$1.0B	$1.2B	$1.2B	$1.2B	$1.1B
CONVERSE	$43.0M	$40.0M	$38.0M	$33.0M	$24.0M	$17.0M

Segment	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26	Q3 '26
NIKE Brand	$155.0M	$164.0M	$165.0M	$159.0M	$148.0M	$156.0M
Converse	$4.0M	$3.0M	$3.0M	$2.0M	$2.0M	$2.0M

Segment	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26	Q3 '26
NIKE Brand	$1.9B	$1.3B	$894.0M	$1.4B	$1.5B	-$1.2B
Converse	$53.0M	$39.0M	$27.0M	$39.0M	-$4.0M	-$40.0M

Segment	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26	Q3 '26
NIKE Brand	$5.2B	$4.5B	$4.3B	$4.8B	$4.9B	$4.4B
CONVERSE	$207.0M	$188.0M	$161.0M	$173.0M	$124.0M	$97.0M

Segment	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26	Q3 '26
NIKE Brand	$2.2B	$2.2B	$2.2B	$2.2B	$2.2B	$2.3B
CONVERSE	$111.0M	$108.0M	$98.0M	$102.0M	$104.0M	$120.0M

Segment	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26	Q3 '26
NIKE Brand	-$9.0M	$15.0M	-$24.0M	-$3.0M	-$2.0M	-$28.0M
CONVERSE	$0.0	$1.0M	-$2.0M	-$1.0M	$0.0	$0.0

Segment	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26	Q3 '26
NIKE Brand	$12.0B	$10.9B	$10.8B	$11.4B	$12.1B	$11.0B
Converse	$429.0M	$405.0M	$357.0M	$366.0M	$300.0M	$264.0M

Segment	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26	Q3 '26
NIKE Brand	$3.3B	$3.2B	$3.4B	$3.4B	$3.4B	$3.3B
CONVERSE	$154.0M	$148.0M	$136.0M	$135.0M	$128.0M	$137.0M