Hardware Business — Sales & Marketing
Business Segments · Sales & MarketingOracle Hardware Business — Sales & Marketing increased by 9.3% to $59.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 14.5%, from $69.00M to $59.00M. Over 4 years (FY 2021 to FY 2025), Hardware Business — Sales & Marketing shows a downward trend with a -10.6% CAGR. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
How to read this metric
An increase may indicate aggressive growth efforts or rising customer acquisition costs, while a decrease could signal cost-cutting or reduced market investment.
Detailed definition
This metric represents the total costs incurred by the hardware business segment to promote, advertise, and sell its pro...
Peer comparison
Comparable to SG&A allocations for hardware divisions at diversified technology firms like IBM or Cisco.
orcl_segment_hardware_business_selling_and_marketing_expenseHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $82.00M | $89.00M | $88.00M | $88.00M | $74.00M | $79.00M | $83.00M | $81.00M | $67.00M | $70.00M | $78.00M | $72.00M | $63.00M | $65.00M | $69.00M | $66.00M | $47.00M | $54.00M | $59.00M |
| QoQ Change | — | +8.5% | -1.1% | +0.0% | -15.9% | +6.8% | +5.1% | -2.4% | -17.3% | +4.5% | +11.4% | -7.7% | -12.5% | +3.2% | +6.2% | -4.3% | -28.8% | +14.9% | +9.3% |
| YoY Change | — | — | — | — | -9.8% | -11.2% | -5.7% | -8.0% | -9.5% | -11.4% | -6.0% | -11.1% | -6.0% | -7.1% | -11.5% | -8.3% | -25.4% | -16.9% | -14.5% |
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Frequently Asked Questions
- What is Oracle's hardware business — sales & marketing?
- Oracle (ORCL) reported hardware business — sales & marketing of $59.00M in Q4 2025.
- How has Oracle's hardware business — sales & marketing changed year-over-year?
- Oracle's hardware business — sales & marketing decreased by 14.5% year-over-year, from $69.00M to $59.00M.
- What is the long-term trend for Oracle's hardware business — sales & marketing?
- Over 4 years (2021 to 2025), Oracle's hardware business — sales & marketing has grown at a -10.6% compound annual growth rate (CAGR), from $354.00M to $226.00M.
- What does hardware business — sales & marketing mean?
- The total amount spent on marketing and sales activities specifically for the hardware business segment.