Non-Current Assets
Goodwill
Procter & Gamble Goodwill decreased by 0.7% to $41.36B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 2.2%, from $40.48B to $41.36B. Over 4 years (FY 2021 to FY 2025), Goodwill shows relatively stable performance with a 0.4% CAGR.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Assets
CategoryCapital Allocation
SignalContext dependent
VolatilityModerate
First reportedQ4 2014
Last reportedQ3 2026Apr 24, 2026
How to read this metric
A significant increase indicates recent M&A activity, while a sudden decrease typically signals an impairment charge due to underperforming acquisitions.
Detailed definition
Goodwill represents the premium paid over the fair market value of net identifiable assets during an acquisition. It ref...
Peer comparison
Standard metric for companies that grow through acquisition; comparable across all industries.
Metric ID:
goodwillHistorical Data
20 periods
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $40.92B | $40.49B | $40.32B | $40.71B | $39.70B | $38.76B | $39.95B | $40.72B | $40.66B | $40.24B | $40.92B | $40.57B | $40.30B | $40.97B | $39.90B | $40.48B | $41.65B | $41.64B | $41.67B | $41.36B |
| QoQ Change | — | -1.1% | -0.4% | +1.0% | -2.5% | -2.4% | +3.1% | +1.9% | -0.1% | -1.0% | +1.7% | -0.9% | -0.7% | +1.7% | -2.6% | +1.4% | +2.9% | -0.0% | +0.1% | -0.7% |
| YoY Change | — | — | — | — | -3.0% | -4.3% | -0.9% | +0.0% | +2.4% | +3.8% | +2.4% | -0.4% | -0.9% | +1.8% | -2.5% | -0.2% | +3.3% | +1.6% | +4.4% | +2.2% |
Range$38.76B – $41.67B
CAGR+0.2%
Avg YoY Growth+0.6%
Median YoY Growth+0.8%
Business Segments
| Segment | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 |
|---|---|---|---|---|---|---|---|---|
| Beauty | $13.72B | $13.97B | $13.58B | $13.80B | $14.23B | $14.23B | $14.23B | $14.11B |
| Grooming | $12.63B | $12.81B | $12.53B | $12.68B | $12.99B | $12.99B | $13.00B | $12.91B |
| Health Care | $7.64B | $7.79B | $7.53B | $7.67B | $7.94B | $7.94B | $7.94B | $7.90B |
| Baby Feminineand Family Care | — | — | — | — | $4.64B | — | — | — |
| Fabric Care And Home Care | — | — | — | — | $1.85B | — | — | — |
| Total | $40.30B | $40.97B | $39.90B | $40.48B | $41.65B | $41.64B | $41.67B | $41.36B |
Goodwill at Other Companies
Frequently Asked Questions
- What is Procter & Gamble's goodwill?
- Procter & Gamble (PG) reported goodwill of $41.36B in Q1 2026.
- How has Procter & Gamble's goodwill changed year-over-year?
- Procter & Gamble's goodwill increased by 2.2% year-over-year, from $40.48B to $41.36B.
- What is the long-term trend for Procter & Gamble's goodwill?
- Over 4 years (2021 to 2025), Procter & Gamble's goodwill has grown at a 0.4% compound annual growth rate (CAGR), from $40.92B to $41.65B.
- What does goodwill mean?
- The excess price paid for an acquisition over the fair value of its net assets.