Beauty — Goodwill
Business Segments · GoodwillProcter & Gamble Beauty — Goodwill increased by 0.0% to $14.23B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 4.8%, from $13.58B to $14.23B. Over 4 years (FY 2021 to FY 2025), Beauty — Goodwill shows relatively stable performance with a 1.8% CAGR.
Analysis
StatementSegment
CategoryMarket Position
SignalContext dependent
VolatilityStable
First reportedQ2 2014
Last reportedQ4 2025
Rolls up toGoodwill
How to read this metric
Significant changes often indicate recent acquisitions or impairment charges, which can signal shifts in the segment's long-term strategic value.
Detailed definition
This represents the premium paid for acquisitions within the Beauty segment that exceeds the fair value of the acquired...
Peer comparison
Standard balance sheet item for companies that grow through M&A.
Metric ID:
pg_segment_beauty_goodwillHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $13.26B | $13.11B | $13.16B | $13.66B | $13.30B | $12.95B | $13.38B | $13.92B | $13.89B | $13.74B | $13.99B | $13.86B | $13.72B | $13.97B | $13.58B | $13.80B | $14.23B | $14.23B | $14.23B |
| QoQ Change | — | -1.1% | +0.4% | +3.8% | -2.7% | -2.6% | +3.3% | +4.0% | -0.2% | -1.1% | +1.8% | -0.9% | -1.0% | +1.8% | -2.8% | +1.6% | +3.1% | -0.0% | +0.0% |
| YoY Change | — | — | — | — | +0.3% | -1.2% | +1.7% | +1.9% | +4.5% | +6.1% | +4.5% | -0.5% | -1.2% | +1.7% | -2.9% | -0.4% | +3.7% | +1.8% | +4.8% |
Range$12.95B – $14.23B
CAGR+1.6%
Avg YoY Growth+1.7%
Median YoY Growth+1.7%
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Frequently Asked Questions
- What is Procter & Gamble's beauty — goodwill?
- Procter & Gamble (PG) reported beauty — goodwill of $14.23B in Q4 2025.
- How has Procter & Gamble's beauty — goodwill changed year-over-year?
- Procter & Gamble's beauty — goodwill increased by 4.8% year-over-year, from $13.58B to $14.23B.
- What is the long-term trend for Procter & Gamble's beauty — goodwill?
- Over 4 years (2021 to 2025), Procter & Gamble's beauty — goodwill has grown at a 1.8% compound annual growth rate (CAGR), from $52.68B to $56.49B.
- What does beauty — goodwill mean?
- The value of intangible assets like brand reputation acquired through past business purchases.