Baby, Feminine & Family Care — Selling, general and administrative expense
Business Segments · Selling, general and administrative expenseProcter & Gamble Baby, Feminine & Family Care — Selling, general and administrative expense increased by 7.1% to $1.02B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.9%, from $1.01B to $1.02B.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ4 2025
Rolls up toSG&A
How to read this metric
An increase may signal strategic investment in brand growth, while a decrease could indicate cost-cutting or improved operational leverage.
Detailed definition
This includes all operating expenses not directly tied to production, such as marketing, advertising, research, and admi...
Peer comparison
Comparable to SG&A expenses reported by other large-scale consumer brand manufacturers.
Metric ID:
pg_segment_baby_feminine_family_care_selling_general_and_administrative_expenseHistorical Data
8 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q3 '24 | Q4 '24 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|
| Value | $937.25M | $937.25M | $937.25M | $937.25M | $989.00M | $1.01B | $955.00M | $1.02B |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +5.5% | +2.5% | -5.8% | +7.1% |
| YoY Change | — | — | — | — | +5.5% | +8.2% | -3.4% | +0.9% |
Range$937.25M – $1.02B
CAGR+5.1%
Avg YoY Growth+2.8%
Median YoY Growth+3.2%
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Frequently Asked Questions
- What is Procter & Gamble's baby, feminine & family care — selling, general and administrative expense?
- Procter & Gamble (PG) reported baby, feminine & family care — selling, general and administrative expense of $1.02B in Q4 2025.
- How has Procter & Gamble's baby, feminine & family care — selling, general and administrative expense changed year-over-year?
- Procter & Gamble's baby, feminine & family care — selling, general and administrative expense increased by 0.9% year-over-year, from $1.01B to $1.02B.
- What does baby, feminine & family care — selling, general and administrative expense mean?
- The overhead and marketing costs required to support and sell the segment's products.