Discontinued — last reported Q4 '19
Guaranteed Universal Life — Deferred Policy Acquisition Cost
Prudential Financial Guaranteed Universal Life — Deferred Policy Acquisition Cost decreased by 97.5% to $546.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 97.4%, from $20.79B to $546.00M. Over 5 years (FY 2020 to FY 2025), Guaranteed Universal Life — Deferred Policy Acquisition Cost shows relatively stable performance with a 0.7% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increasing balance suggests strong new business growth, whereas a rapid decline may signal high policy lapses or accelerated amortization.
Detailed definition
This represents the capitalized costs directly associated with acquiring new insurance contracts, such as commissions an...
Peer comparison
Standard metric across the insurance industry known as DAC (Deferred Acquisition Costs).
pru_segment_guaranteed_universal_life_deferred_policy_acquisition_costHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q4 '24 | Q1 '25 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q4 '25 | Q1 '26 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $19.03B | $18.07B | $19.76B | $19.87B | $20.09B | $20.04B | $20.55B | $20.74B | $20.32B | $20.39B | $20.86B | $20.61B | $20.56B | $21.18B | $20.45B | $509.00M | $20.79B | $517.00M | $21.22B | $21.47B | $21.53B | $545.00M | $21.73B | $546.00M |
| QoQ Change | — | -5.1% | +9.4% | +0.5% | +1.1% | -0.3% | +2.5% | +0.9% | -2.0% | +0.4% | +2.3% | -1.2% | -0.2% | +3.0% | -3.5% | -97.5% | >999% | -97.5% | >999% | +1.2% | +0.3% | -97.5% | >999% | -97.5% |
| YoY Change | — | — | — | — | +5.6% | +10.9% | +4.0% | +4.4% | +1.1% | +1.8% | +1.5% | -0.6% | +1.2% | +3.9% | -2.0% | -97.6% | +0.9% | -97.5% | +3.2% | +1.4% | +5.3% | -97.3% | +4.5% | -97.4% |
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Frequently Asked Questions
- What is Prudential Financial's guaranteed universal life — deferred policy acquisition cost?
- Prudential Financial (PRU) reported guaranteed universal life — deferred policy acquisition cost of $546.00M in Q1 2026.
- How has Prudential Financial's guaranteed universal life — deferred policy acquisition cost changed year-over-year?
- Prudential Financial's guaranteed universal life — deferred policy acquisition cost decreased by 97.4% year-over-year, from $20.79B to $546.00M.
- What is the long-term trend for Prudential Financial's guaranteed universal life — deferred policy acquisition cost?
- Over 5 years (2020 to 2025), Prudential Financial's guaranteed universal life — deferred policy acquisition cost has grown at a 0.7% compound annual growth rate (CAGR), from $20.76B to $21.53B.
- What does guaranteed universal life — deferred policy acquisition cost mean?
- The unamortized portion of costs incurred to acquire new insurance policies.