Discontinued — last reported Q4 '19
Business Segments · Deferred Policy Acquisition Cost
Other businesses — Deferred Policy Acquisition Cost
Prudential Financial Other businesses — Deferred Policy Acquisition Cost decreased by 101.7% to -$373.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 101.8%, from $20.79B to -$373.00M. Over 5 years (FY 2020 to FY 2025), Other businesses — Deferred Policy Acquisition Cost shows relatively stable performance with a 0.7% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2016
Last reportedQ4 2019
Rolls up toDeferred policy acquisition costs
How to read this metric
An increase suggests higher recent sales activity, while a decrease may indicate lower new business volume or faster amortization.
Detailed definition
This represents the capitalized costs directly associated with acquiring new insurance contracts that are expected to be...
Peer comparison
Standard across life insurance peers as Deferred Acquisition Costs (DAC).
Metric ID:
pru_segment_other_businesses_deferred_policy_acquisition_costHistorical Data
38 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q4 '21 | Q1 '22 | Q1 '22 | Q2 '22 | Q2 '22 | Q3 '22 | Q3 '22 | Q4 '22 | Q4 '22 | Q1 '23 | Q1 '23 | Q2 '23 | Q2 '23 | Q3 '23 | Q3 '23 | Q4 '23 | Q4 '23 | Q1 '24 | Q1 '24 | Q2 '24 | Q2 '24 | Q3 '24 | Q3 '24 | Q4 '24 | Q4 '24 | Q1 '25 | Q1 '25 | Q2 '25 | Q2 '25 | Q3 '25 | Q3 '25 | Q4 '25 | Q4 '25 | Q1 '26 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $19.03B | $18.07B | $19.76B | $230.00M | $19.87B | $229.00M | $20.09B | $118.00M | $20.04B | $125.00M | $20.55B | $146.00M | $20.74B | $166.00M | $20.32B | $197.00M | $20.39B | $193.00M | $20.86B | $228.00M | $20.61B | $297.00M | $20.56B | $297.00M | $21.18B | $296.00M | $20.45B | $338.00M | $20.79B | $377.00M | $21.22B | $424.00M | $21.47B | $454.00M | $21.53B | $463.00M | $21.73B | -$373.00M |
| QoQ Change | — | -5.1% | +9.4% | -98.8% | >999% | -98.8% | >999% | -99.4% | >999% | -99.4% | >999% | -99.3% | >999% | -99.2% | >999% | -99.0% | >999% | -99.1% | >999% | -98.9% | >999% | -98.6% | >999% | -98.6% | >999% | -98.6% | >999% | -98.3% | >999% | -98.2% | >999% | -98.0% | >999% | -97.9% | >999% | -97.8% | >999% | -101.7% |
| YoY Change | — | — | — | — | — | — | +5.6% | -99.4% | +10.9% | -99.3% | +4.0% | -99.3% | +4.4% | -99.2% | +1.1% | -99.0% | +1.8% | -99.0% | +1.5% | -98.9% | -0.6% | -98.6% | +1.2% | -98.5% | +3.9% | -98.5% | -2.0% | -98.4% | +0.9% | -98.2% | +3.2% | -97.9% | +1.4% | -97.9% | +5.3% | -97.7% | +4.5% | -101.8% |
Range-$373.00M – $21.73B
CAGR-34.6%
Avg YoY Growth-48.0%
Median YoY Growth-49.8%
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Frequently Asked Questions
- What is Prudential Financial's other businesses — deferred policy acquisition cost?
- Prudential Financial (PRU) reported other businesses — deferred policy acquisition cost of -$373.00M in Q1 2026.
- How has Prudential Financial's other businesses — deferred policy acquisition cost changed year-over-year?
- Prudential Financial's other businesses — deferred policy acquisition cost decreased by 101.8% year-over-year, from $20.79B to -$373.00M.
- What is the long-term trend for Prudential Financial's other businesses — deferred policy acquisition cost?
- Over 5 years (2020 to 2025), Prudential Financial's other businesses — deferred policy acquisition cost has grown at a 0.7% compound annual growth rate (CAGR), from $20.76B to $21.53B.
- What does other businesses — deferred policy acquisition cost mean?
- The portion of sales and marketing costs for new insurance policies that is spread out over the life of those policies.