Term Life Insurance — Capitalization
Prudential Financial Term Life Insurance — Capitalization decreased by 4.0% to $48.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 4.3%, from $46.00M to $48.00M. Over 4 years (FY 2021 to FY 2025), Term Life Insurance — Capitalization shows an upward trend with a 3.6% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
Higher capitalization indicates aggressive growth or high sales volume, whereas lower capitalization may signal a strategic pullback in new business acquisition.
Detailed definition
This metric tracks the amount of incremental costs incurred to acquire new term life insurance contracts that are recogn...
Peer comparison
Comparable to DAC capitalization rates used by major life insurance carriers to manage earnings volatility.
pru_segment_term_life_insurance_capitalizationHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $42.25M | $42.25M | $42.25M | $34.00M | $32.00M | $31.00M | $30.00M | $33.00M | $39.00M | $43.00M | $45.00M | $44.00M | $46.00M | $48.00M | $48.00M | $46.00M | $49.00M | $50.00M | $50.00M | $48.00M |
| QoQ Change | — | +0.0% | +0.0% | -19.5% | -5.9% | -3.1% | -3.2% | +10.0% | +18.2% | +10.3% | +4.7% | -2.2% | +4.5% | +4.3% | +0.0% | -4.2% | +6.5% | +2.0% | +0.0% | -4.0% |
| YoY Change | — | — | — | — | -24.3% | -26.6% | -29.0% | -2.9% | +21.9% | +38.7% | +50.0% | +33.3% | +17.9% | +11.6% | +6.7% | +4.5% | +6.5% | +4.2% | +4.2% | +4.3% |
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Frequently Asked Questions
- What is Prudential Financial's term life insurance — capitalization?
- Prudential Financial (PRU) reported term life insurance — capitalization of $48.00M in Q1 2026.
- How has Prudential Financial's term life insurance — capitalization changed year-over-year?
- Prudential Financial's term life insurance — capitalization increased by 4.3% year-over-year, from $46.00M to $48.00M.
- What is the long-term trend for Prudential Financial's term life insurance — capitalization?
- Over 4 years (2021 to 2025), Prudential Financial's term life insurance — capitalization has grown at a 3.6% compound annual growth rate (CAGR), from $169.00M to $195.00M.
- What does term life insurance — capitalization mean?
- The portion of new policy acquisition costs that are recorded as an asset on the balance sheet.