Products & Services · Direct and assumed

Variable Annuity — Direct and assumed

Prudential Financial Variable Annuity — Direct and assumed increased by 182.7% to $4.29B in Q4 2025 compared to the prior quarter.

Analysis

StatementSegment
CategoryRisk
SignalContext dependent
VolatilityModerate
First reportedQ4 2023
Last reportedQ4 2025

How to read this metric

An increase in gross exposure requires careful monitoring of the company's ability to hedge or reinsure the underlying risks.

Detailed definition

This metric represents the gross value of Market Risk Benefit assets or liabilities before any reinsurance cessions are...

Peer comparison

Comparable to 'Gross Liability for Guarantees' or 'Gross MRB Exposure' at peer insurance companies.

Metric ID: pru_segment_variable_annuity_direct_and_assumed

Historical Data

3 periods
 Q4 '23Q4 '24Q4 '25
Value$1.22B$1.52B$4.29B
QoQ Change+24.2%+182.7%
YoY Change+24.2%+182.7%
Range$1.22B$4.29B
Avg YoY Growth+103.4%
Median YoY Growth+103.4%
Current Streak2+ quarters growth

Frequently Asked Questions

What is Prudential Financial's variable annuity — direct and assumed?
Prudential Financial (PRU) reported variable annuity — direct and assumed of $4.29B in Q4 2025.
What does variable annuity — direct and assumed mean?
The total value of Market Risk Benefits before accounting for reinsurance.