Discontinued — last reported Q4 '19
Products & Services · Deferred Policy Acquisition Cost
Variable Universal Life — Deferred Policy Acquisition Cost
Prudential Financial Variable Universal Life — Deferred Policy Acquisition Cost decreased by 77.2% to $4.96B in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 76.2%, from $20.79B to $4.96B. Over 5 years (FY 2020 to FY 2025), Variable Universal Life — Deferred Policy Acquisition Cost shows relatively stable performance with a 0.7% CAGR.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityModerate
First reportedQ4 2016
Last reportedQ4 2019
Rolls up toDeferred policy acquisition costs
How to read this metric
Higher balances indicate significant recent sales activity, but also represent future amortization pressure on earnings.
Detailed definition
This represents the capitalized costs directly associated with acquiring new variable universal life insurance policies,...
Peer comparison
Standard accounting metric (DAC) reported by all life insurers under GAAP.
Metric ID:
pru_segment_variable_universal_life_deferred_policy_acquisition_costHistorical Data
38 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q4 '21 | Q1 '22 | Q1 '22 | Q2 '22 | Q2 '22 | Q3 '22 | Q3 '22 | Q4 '22 | Q4 '22 | Q1 '23 | Q1 '23 | Q2 '23 | Q2 '23 | Q3 '23 | Q3 '23 | Q4 '23 | Q4 '23 | Q1 '24 | Q1 '24 | Q2 '24 | Q2 '24 | Q3 '24 | Q3 '24 | Q4 '24 | Q4 '24 | Q1 '25 | Q1 '25 | Q2 '25 | Q2 '25 | Q3 '25 | Q3 '25 | Q4 '25 | Q4 '25 | Q1 '26 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $19.03B | $18.07B | $19.76B | $4.68B | $19.87B | $4.76B | $20.09B | $4.84B | $20.04B | $4.92B | $20.55B | $5.00B | $20.74B | $5.08B | $20.32B | $5.17B | $20.39B | $5.25B | $20.86B | $5.36B | $20.61B | $5.17B | $20.56B | $5.30B | $21.18B | $5.42B | $20.45B | $4.88B | $20.79B | $4.98B | $21.22B | $5.09B | $21.47B | $5.23B | $21.53B | $5.39B | $21.73B | $4.96B |
| QoQ Change | — | -5.1% | +9.4% | -76.3% | +324.6% | -76.0% | +322.2% | -75.9% | +314.4% | -75.5% | +317.9% | -75.7% | +314.8% | -75.5% | +299.8% | -74.6% | +294.5% | -74.2% | +297.0% | -74.3% | +284.3% | -74.9% | +297.8% | -74.2% | +299.6% | -74.4% | +277.5% | -76.1% | +326.2% | -76.1% | +326.5% | -76.0% | +321.6% | -75.6% | +311.5% | -75.0% | +303.2% | -77.2% |
| YoY Change | — | — | — | — | — | — | +5.6% | -74.6% | +10.9% | -72.8% | +4.0% | -74.7% | +4.4% | -74.4% | +1.1% | -74.3% | +1.8% | -73.8% | +1.5% | -73.9% | -0.6% | -75.1% | +1.2% | -73.9% | +3.9% | -73.4% | -2.0% | -76.6% | +0.9% | -75.9% | +3.2% | -75.2% | +1.4% | -75.3% | +5.3% | -73.6% | +4.5% | -76.2% |
Range$4.68B – $21.73B
CAGR-13.5%
Avg YoY Growth-35.8%
Median YoY Growth-37.4%
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Frequently Asked Questions
- What is Prudential Financial's variable universal life — deferred policy acquisition cost?
- Prudential Financial (PRU) reported variable universal life — deferred policy acquisition cost of $4.96B in Q1 2026.
- How has Prudential Financial's variable universal life — deferred policy acquisition cost changed year-over-year?
- Prudential Financial's variable universal life — deferred policy acquisition cost decreased by 76.2% year-over-year, from $20.79B to $4.96B.
- What is the long-term trend for Prudential Financial's variable universal life — deferred policy acquisition cost?
- Over 5 years (2020 to 2025), Prudential Financial's variable universal life — deferred policy acquisition cost has grown at a 0.7% compound annual growth rate (CAGR), from $20.76B to $21.53B.
- What does variable universal life — deferred policy acquisition cost mean?
- The unamortized portion of costs incurred to acquire new insurance policies, carried as an asset.