Direct to Consumer — General and administrative expenses
Rocket Companies Direct to Consumer — General and administrative expenses increased by 7.2% to $168.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 114.4%, from $78.36M to $168.00M. Over 3 years (FY 2022 to FY 2025), Direct to Consumer — General and administrative expenses shows an upward trend with a 26.9% CAGR. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
How to read this metric
An increase relative to revenue suggests rising overhead intensity, while a decrease suggests improved operational efficiency and scalability.
Detailed definition
This encompasses the overhead costs required to operate the direct-to-consumer segment, excluding direct personnel and m...
Peer comparison
Comparable to 'General and Administrative Expenses' or 'Operating Overhead' in financial services segments.
rkt_segment_direct_to_consumer_general_and_administrative_expensesHistorical Data
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $52.22M | $52.22M | $52.22M | $52.22M | $47.32M | $47.32M | $47.32M | $47.32M | $77.86M | $73.96M | $63.12M | $64.21M | $78.36M | $95.37M | $96.62M | $156.65M | $168.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -9.4% | +0.0% | +0.0% | +0.0% | +64.5% | -5.0% | -14.7% | +1.7% | +22.0% | +21.7% | +1.3% | +62.1% | +7.2% |
| YoY Change | — | — | — | — | -9.4% | -9.4% | -9.4% | -9.4% | +64.5% | +56.3% | +33.4% | +35.7% | +0.6% | +28.9% | +53.1% | +144.0% | +114.4% |
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Frequently Asked Questions
- What is Rocket Companies's direct to consumer — general and administrative expenses?
- Rocket Companies (RKT) reported direct to consumer — general and administrative expenses of $168.00M in Q1 2026.
- How has Rocket Companies's direct to consumer — general and administrative expenses changed year-over-year?
- Rocket Companies's direct to consumer — general and administrative expenses increased by 114.4% year-over-year, from $78.36M to $168.00M.
- What is the long-term trend for Rocket Companies's direct to consumer — general and administrative expenses?
- Over 3 years (2022 to 2025), Rocket Companies's direct to consumer — general and administrative expenses has grown at a 26.9% compound annual growth rate (CAGR), from $208.87M to $427.00M.
- What does direct to consumer — general and administrative expenses mean?
- The general overhead and administrative costs required to run the direct-to-consumer mortgage business.