Business Segments · Concentration risk
Advertising — Concentration risk
Roku, Inc. Advertising — Concentration risk remained flat by 0.0% to 11.0% in Q1 2026 compared to the prior quarter. This is a positive signal — lower values indicate better performance for this metric.
Analysis
StatementSegment
CategoryRisk
SignalLower is better
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026May 1, 2026
Rolls up toConcentration Risk %
How to read this metric
An increase suggests higher risk of revenue volatility if key partners leave, while a decrease indicates a more diversified and stable advertiser base.
Detailed definition
This metric measures the degree of reliance on a limited number of advertisers or advertising agencies to generate reven...
Peer comparison
Peers in digital media and streaming typically aim for low concentration to mitigate the impact of individual client churn.
Metric ID:
roku_segment_advertising_concentration_riskHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | 11% | 11% |
| QoQ Change | — | +0.0% |
| YoY Change | — | +0.0% |
Range11% – 11%
Avg YoY Growth+0.0%
Median YoY Growth+0.0%
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Roku, Inc.'s advertising — concentration risk?
- Roku, Inc. (ROKU) reported advertising — concentration risk of 11.0% in Q1 2026.
- What does advertising — concentration risk mean?
- The extent to which advertising revenue depends on a small group of major clients.