Products & Services · Total net revenue
Advertising — Total net revenue
Roku, Inc. Advertising — Total net revenue increased by 26.9% to $612.71M in Q1 2026 compared to the prior quarter. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
StatementSegment
CategoryGrowth
SignalHigher is better
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026May 1, 2026
Rolls up toTotal Revenue
How to read this metric
An increase indicates successful scaling of ad inventory and higher demand from advertisers, while a decrease suggests market saturation or pricing pressure.
Detailed definition
This metric tracks the total gross revenue generated from advertising services, including video ads, display ads, and sp...
Peer comparison
Standard across all digital advertising and streaming platforms; growth rates are compared against industry benchmarks for ad-supported video on demand.
Metric ID:
roku_segment_advertising_total_net_revenueHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | $482.82M | $612.71M |
| QoQ Change | — | +26.9% |
| YoY Change | — | +26.9% |
Range$482.82M – $612.71M
Avg YoY Growth+26.9%
Median YoY Growth+26.9%
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Frequently Asked Questions
- What is Roku, Inc.'s advertising — total net revenue?
- Roku, Inc. (ROKU) reported advertising — total net revenue of $612.71M in Q1 2026.
- What does advertising — total net revenue mean?
- The total money earned from selling advertising space and services before deducting costs.