Products & Services · Total Cost of Revenue
Subscriptions — Total Cost of Revenue
Roku, Inc. Subscriptions — Total Cost of Revenue increased by 49.7% to $305.41M in Q1 2026 compared to the prior quarter. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026May 1, 2026
Rolls up toTotal Cost of Revenue
How to read this metric
Lower costs relative to revenue indicate improved operational efficiency and better content licensing terms.
Detailed definition
This includes the direct costs associated with delivering subscription services, such as content licensing fees, payment...
Peer comparison
Comparable to cost of goods sold for digital service providers and streaming platforms.
Metric ID:
roku_segment_subscriptions_total_cost_of_revenueHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | $204.08M | $305.41M |
| QoQ Change | — | +49.7% |
| YoY Change | — | +49.7% |
Range$204.08M – $305.41M
Avg YoY Growth+49.7%
Median YoY Growth+49.7%
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Frequently Asked Questions
- What is Roku, Inc.'s subscriptions — total cost of revenue?
- Roku, Inc. (ROKU) reported subscriptions — total cost of revenue of $305.41M in Q1 2026.
- What does subscriptions — total cost of revenue mean?
- The direct expenses incurred to provide and maintain subscription services.