Other
Advertising costs
Shopify Advertising costs remained flat by 0.0% to $188.25M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 37.9%, from $136.50M to $188.25M. Over 3 years (FY 2022 to FY 2025), Advertising costs shows an upward trend with a 14.2% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2025Feb 11, 2026
How to read this metric
An increase signals an aggressive push for market share or a response to increased competitive intensity.
Detailed definition
This metric tracks the costs associated with marketing, promoting, and advertising products or services to consumers. It...
Peer comparison
Standard operating expense for consumer-facing firms; benchmarked against revenue as a percentage of sales.
Metric ID:
other_advertising_expenseHistorical Data
4 years
| FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|
| Value | $505.00M | $497.00M | $546.00M | $753.00M |
| YoY Change | — | -1.6% | +9.9% | +37.9% |
Range$497.00M – $753.00M
CAGR+14.2%
Avg YoY Growth+15.4%
Median YoY Growth+9.9%
Current Streak2 years growth
Advertising costs at Other Companies
Frequently Asked Questions
- What is Shopify's advertising costs?
- Shopify (SHOP) reported advertising costs of $188.25M in Q4 2025.
- How has Shopify's advertising costs changed year-over-year?
- Shopify's advertising costs increased by 37.9% year-over-year, from $136.50M to $188.25M.
- What is the long-term trend for Shopify's advertising costs?
- Over 3 years (2022 to 2025), Shopify's advertising costs has grown at a 14.2% compound annual growth rate (CAGR), from $505.00M to $753.00M.
- What does advertising costs mean?
- The total cost spent on marketing and advertising campaigns to promote products.